We Make
Super Clean Beauty.

closeup of model with makeup
Plant Powered

Plant-powered

We use botanical and organic ingredients like Green Tea, Pomegranate, Rosehip, and Broccoli Seed Oil to deliver high-performance products that support long-term skin health.

Gluten-free

Gluten-free

All products are gluten-free with no added gluten byproducts.

Cruelty-free

Cruelty-free

No animal testing or byproducts here! We are Leaping Bunny and PETA certified. Our goal is to be 100% Vegan. We're in the process of removing Organic Beeswax, Pearl Powder, and Carmines from our formulas—we're nearly there!

Clean

Clean

We stay far away from synthetic fillers,
sulfates, preservatives, and fragrances.
In fact, there’s a list of over 1,700 ingredients
we won’t go near.

EWG Verified

EWG Verified

35+ of our products are verified by the EWG, an organization that confirms our non-toxic promise and keeps us fully transparent.

Made Without

  • Parabens
  • Coal Tar
  • Formaldehyde
  • Propylene Glycol
  • Silicone
  • Dimethicone
  • Polyethylene Glycol
  • Phthalates
  • Petrolatum/ Mineral Oil
  • DEA/ TEA/ MEA
  • Diazolidinyl Urea
  • Butylated Hydroxyanisole/ BHA
  • Butylated Hydroxytoluene/ BHT
  • Ethyl Acetate
  • Oxybenzone
  • Avobenzone
  • Lead
  • Nano Particles
  • Phenoxyethanol
  • Triclosan
  • Fragrance
  • Bismuth Oxychloride
  • Polymethyl Methacrylate
picture of fruit

Super
Botanical
Ingredients.

Sustainably Minded.

Good,
Better, Well.

Because all people
can be well people.

  • Plant Powered
  • Gluten Free
  • Cruelty-Free
  • Clean
  • EWG Verified