Super Clean.
Super Natural.

We’ve been making award-winning, plant-powered beauty long before it was cool. Formulas that improve your skin’s long-term health and respect the planet.

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Bestsellers.

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Good, Better, Well.

When we say “clean,” we mean it. Our products are made from organic botanicals that work to nourish and soothe your skin. Our EWG-Verification holds us to the highest health and safety standards.

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Woman applying mascara

Meet Our Best-Selling Mascaras.

Long and feathery or bold and thick—choose your look with our two distinct formulas (hint: both moisturize and condition lashes on the go).

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Spotted

Allure
Popsugar
Refinery29
InStyle
Byrdie Eco Award Winner