Expressionist Volumizing Mascara
Plant Powered Gluten Free Cruelty Free Clean EWG Verified

Super Clean. Super Natural.

We've been making award-winning beauty from premium, plant-
powered ingredients long before it was cool. Formulas that improve
your skin's long-term health and respect the planet.

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Best-Selling Beauty

Our Best-Selling Beauty

Meet the fan-favorite super clean products that are
plant-powered, high-performing, and multi-tasking.

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Powered By Plants

Powered by Plants.

Super clean, multi-tasking beauty that puts your skin first.

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Byrdie Eco Award Winner