Expressionist Volumizing Mascara

Award-Winning,
Plant-Powered Beauty.

Our products are AWARD-WINNING, recognized by top beauty
editors as best-in-class (outperforming conventional ingredients!)
And, always super clean.

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Bestsellers.

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EWG VERIFIED

Our Promise.

35+ of our products are verified by EWG, an organization that
confirms our non-toxic commitment, keeps us fully accountable, and
sets the highest clean beauty standards.

We’re proud to carry this seal. And you can rest easy,
knowing your wellness routine is truly w3ll.

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Nudist Lip Butter

Hydrating & Healing.

When you want the look of lipstick, but your lips crave a balm.

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Spotted

Allure
Popsugar
Refinery29
InStyle
Byrdie Eco Award Winner