Plants are the foundation of every single one of our products. On a case-by-case basis we may opt for a safe synthetic when there is a compelling reason to do so, and only if we are certain the ingredient is safe.
We source organic ingredients as much as possible. If unavailable, care is taken to ensure the ingredients we use are responsibly produced.
All our ingredients are ethically and sustainably sourced. Our packaging is created with post recycled plastics and it is all recyclable. Our boxes are made with FSC Certified paper, which ensures products come from well managed forests.
We may skimp on the bad stuff, but we sure don’t skimp on performance. Our plant-based nutrient-rich ingredients either perform on-par or out-perform conventional cosmetics.
All our products are free of potentially toxic synthetic fillers, preservatives, and fragrances and have been verified by the EWG.
No animal testing here! We are NOT cool with animals being harmed for the sake of lipstick. And yep, we are Leaping Bunny and PETA certified.
Our goal is to be 100% Vegan—We are nearly there! Non-vegan ingredients we currently use in select formulas are: organic beeswax, pearl powder & carmines.
Great care is taken so our products are friendly for all you Celiacs out there. We got you.
Won't touch it
- coal tar
- synthetic fragrance
- dimethicon mb-3e
- propylene glycol
- silicon mb-3e
- lead compounds
- BHT, BHA, DEA
- bad mojo
Clean beauty for all
W3LL PEOPLE does not believe expensive equals efficacy. We do not believe clean beauty should be an exclusive club. We DO believe clean beauty should be accessible for all. That is why we strive to keep our price point under $40, and why we have worked tirelessly to build landmark partnerships with powerhouses like Target, Ulta and Whole Foods, who make that access a reality.