W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

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