We at W3LL PEOPLE have made no secret of our tireless mission to lead a new generation of beauty committed to a healthy balance between style and substance. Our boundary breaking formulas combine extraordinary artistry, state-of-the-art technology and social responsibility into fiercely performing, plant-based cosmetics. We want to empower every woman to make healthy choices in life, particularly when it comes to self care.
So we could not be more proud to announce that this year, W3LL PEOPLE has become EWG VERIFIED™. The EWG (Environmental Working Group) works to empower people to make smarter choices toward healthy products for themselves and the environment.
The EWG Verified program is the new, definitive seal of approval for non-toxic beauty and personal care products. Representing a landmark effort in W3LL PEOPLE‘s commitment to complete ingredient transparency and safety.
W3LL PEOPLE Co-founder James walker says “EWG Verified provides a tool for the consumer that’s so desperately needed—one that simply and clearly demonstrates whether a product is safe and healthy. We all want to make better choices, but we’re time-starved. We may not be invested enough to go deep. And now we don’t have to…if you see the EWG Verified badge, you know that product has been tested beyond compare, and at least from a basic toxicity perspective, you’re good.”
EWG is a non-profit, non-partisan organization dedicated to protecting human health and the environment. Until now, the non-profit’s Skin Deep Database has been the go-to resource for label translation–assigning products a rating of 1-10 (with 10 being the most toxic) based on packaging ingredient declarations. W3LL PEOPLE provides total ingredient transparency, which 82% of consumers say is important to them when shopping for personal care. We couldn’t agree more!
You can use the EWG database to search over 60,000 products to compare ratings and see that W3LL PEOPLE is going above and beyond to ensure safety in our products. Not only does a W3LL PEOPLE purchase mean that you are using safer cosmetics, but it also means that percentages of sales go toward creating a healthier world!
Start Shopping our verified products now and tag #Bew3LL to show us how you take pretty to a more positive place with us!