Tag Archives: wellness

Perfectly Purple Smokey Eye Tutorial

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Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that we enjoy the people watching and style peeping just as much as the on-stage acts. Elevate your festival look this year with this simple twist on the smokey eye using our plant-based, non-toxic, good-for-you Hypnotist Eyepencil and Expressionist Mascara in, you guessed it…Pro Purple! Compliment with a touch of pink and glow, and you’re ready to rock the scene this season. Below are quick step by step tips to achieve the look.

1. It’s All About That Base
Did you know that our Bio Correct Multi-Action Concealer is not only amazing at concealing blemishes or under-eye circles, but is also a great eyelid primer? Swipe it from lashes to brows and tap into place with the pads of your finger.

2. Sweep it On
Next, set the entire area with our Bio Brightener Powder. This will help set the concealer and even out your skin tone. As it warms up and blends naturally into skin it offers a beautiful satin finish thanks to the crushed freshwater pearl powder!

3. Walk the Line
Use our Hypnotist Eyeliner in Plum on the eye lids starting at the lash line and coloring up to cover about half your eyelid. Don’t worry about being perfect with your lines. Next, use the basic eye brush to smoke the line out using small circular motions and working the color toward the outer corner of the eye. You’ll love that this best selling eyeliner is free of harsh adhesives, glides on effortlessly, and blends into the perfect smokey eye thanks to an all-natural formula containing jojoba oil. Blend the remaining product left on the eyeshadow brush lightly under your bottom lash line.

4. The Next Dimension
Amp up the look using our Nudist Multi-Use Powder Duo includes two powder colors that create the perfect blush and highlighter as well as gorgeous eye colors! Use Nude Blush in the crease of the eye and corners of eyes for a colorfully dramatic affect. You can pop Nude Glow onto the center of lids and underneath the brow for a sexy highlight.

5. The Show Stopper
Finish this look with two coats of our award-winning Expressionist Pro Mascara in purple! The high-tech rubber-bristled wand will help separate and lengthen lashes, while the all-natural, adhesive-free formula nourishes lashes with sunflower seed oil and adds an additional pop of purple to your look.

Now get out there, move to the music and get GLOWING! We can’t wait to see the nontoxic festival looks you create with your favorite W3LL PEOPLE products! Tag us on Instagram @W3LLPEOPLE and using #BEW3LL!

5 Simple Steps to Reading Ingredient Labels That Will Help You Detox Your Beauty For Good

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5 Tips for Understanding Ingredient Labels + FREE Cheat Sheet Download

It’s no secret that there are products on the market that contain nasty ingredients known to cause everything from allergic reactions and skin sensitivities, to larger- more long-term problems such as hormone disruption and toxicity. Many of these toxic additives are even found to contribute to the development of cancer and other harmful diseases.

When asked why they are still using products that we know can be harmful, most people point their finger at the slack of knowledge about ingredients, and not knowing what to look for as a consumer to ensure that your products are safe and healthy.

It doesn’t have to be overwhelming, and you don’t have to be fooled anymore! Our team of experts have compiled 5 SIMPLE TIPS that will make it easy for you to stroll into the beauty aisle and confidently determine which products are safe, and which ones aren’t deserving of a spot in your bathroom cupboard:

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1. Don’t judge a product by its cover.
Greenwashing is a real thing and many brands hide behind non-certified catch phrases like “organic” and “natural”. Brands like to put these words right on the front of the packaging to help you make a decision. And although this may be helpful to you as a consumer, you also need to be somewhat skeptical. Especially if it is only the words “organic” or “natural”. As our friend and green guru Paige Padgett notes in her book, The Green Beauty Rules, these words are not enough. Look for additional detail, such as cruelty-free, free of synthetics, or free of petrochemicals, and no matter what always turn the box over and look at the ingredient label to verify the quality of ingredients for yourself. Reputable brands are typically advocates for ingredient transparency. W3LL PEOPLE proves our dedication to this cause through the pioneering work we do with the Environmental Working Group, and the fact that we strive to have products that are EWG verified and USDA Certified Organic.

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2. From the top to the bottom, my friend!
Ingredients are listed in order of concentration: from highest concentration to lowest concentration. So, if a product claims to be “coconut oil based”, coconut oil should be the first thing on its ingredient label. This also means that if you’re short on time, you can focus your efforts by researching and clearing the first 3-5 ingredients on a label, which will help verify that the majority of the formula is made with safe ingredients.

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3. Memorize 10 words (or store this list in your phone).
You can’t always run products through an app (although we love Think Dirty) or have uninterrupted access to an online database (we suggest EWG’s Skin Deep), and sometimes small brands or new products aren’t even listed. When that happens you’ll need to determine whether a product is safe just like the old timers did: by using your memory! Fortunately, memorizing just 10 words can help you become pretty comfortable deciphering ingredients in cosmetics:

1. Coal tar
2. Diethanolamine (DEA)
3. Formaldehyde
4. Parabens
5. Phenylenediamine (PPD)
6. Phthalates
7. Sodium lauryl (or laureth) sulphate
8. Toluene
9. Fragrance
10. Triethanolamine

We’ve put together a Cheat Sheet that you can store in your phone when you’re in a pinch! Click below to grab it!

 

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If you see any of those words on the ingredient label, it is probably a product you want to avoid.

 

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4. Beware of fragrance!
There’s an FDA loophole that allows companies to conceal a long list of chemicals, often ones containing phthalates, as “fragrance”. Fragrance, especially synthetic fragrance, is something that is good to avoid due to sensitivities, but is especially worth avoiding if a brand isn’t disclosing what, exactly, makes up the “fragrance” they list on their ingredient label. Go for brands that are fragrance free, synthetic fragrance free, or use essential oils and list what oils are in each product.

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5. Big words aren’t always bad.
Many brands follow the INCI labeling standard, which requires that you list ingredients using their scientific name. This helps a lot with consistency across the industry, but can also make for a lot of long, hard to pronounce words that can scare consumers. A lot of brands (including us!) will use both the scientific name and the common name, just to help out the consumer. For example, you’ll see Carthamus Tinctorius listed as an ingredient in some of our products. Carthamus Tinctorius is safflower seed oil, which we put in parenthesis. If the brand doesn’t translate it for you, a quick google search will help you out. That said, the use of INCI can also make it easier for brands to sneak toxic ingredients into their products — because their long, indecipherable names just blend right in! In this case, rely on our list of 10 Ingredient to Avoid that you memorized in Step 3!

Determining which products are safe and which ones are toxic doesn’t need to be time consuming or overwhelming. Arm yourself with these 5 SIMPLE TIPS and you’ll be a label reading queen in no time!

You can   find our products in the beauty aisle at Whole Foods, Target, W3LLPEOPLE.com and independent retailers nationwide, check out our locations page to find us near you and #BEW3LL!

Narcissist Foundation Stick

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If last week’s Cream vs Liquid Foundation post didn’t convert you to our Narcissist Foundation Stick, this week’s Q + A session with our green beauty pros, Ali and Jess, certainly will! In this week’s introductory video this green beauty dream team will answer your most frequently asked questions and show off some of their skills!


The questions they’ll answer are:

Ali and Jess will also demonstrate their favorite methods for applying either a light to medium or a medium to full coverage look using our Narcissist Foundation Stick! You’ll love that they achieve these stunning looks using our plant-based cosmetics and just one beauty tool! Ali and Jess will flawlessly apply everything from concealer, cream foundation, setting powder, contouring and even blush using our Kabuki Brush!

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So grab your iced green tea, sit back, and relax while Ali and Jess answer your questions and show you how the pros do it! Then head over to W3LLPEOPLE.com and grab your FREE Kabuki!

I’m At My Finest

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I don’t claim to be great at everything, but I do think that if there’s one thing I’m pretty great at, it’s living with intention. Intentional living has helped me feel fulfilled, has helped me find my purpose, and has helped me find joy and value in every experience – big, small, happy or sad –  and as the final days of the year approach, and we embark on a fresh year ahead, I’ve found myself  taking note of the places, people, experiences and moments that make me feel my finest.

I feel at my finest when I am feeding my son a nutritious, plant-based meal. It isn’t always easy, but I have no shame in relying on meal services (my favorite is Green Chef). I love to blend any leftovers and use ice-cube trays to freeze them into perfectly portioned servings for my little man.

Another mom trick I have up my sleeve? The Baby Center App. It quickly and efficiently answers any question I have ever had about motherhood, babyhood and beyond, and I also love the updates it provides on his age and growth.

Although my world can feel like it revolves around him (who can blame me!), I know how important it is to prioritize self-care so that I can be at my finest for myself, my family, and my work. Below are a few additional resources that keep me going, glowing and growing:

The EWG Skin Deep Database – Understanding ingredient labels is vital, but can be time-consuming and confusing. EWG’s online database provides you with extensive information about the ingredients in your favorite products, and their visual ranking and scoring system makes it easy for you to identify safe, healthy products, and ones you should probably avoid.

WELL + GOOD – I try not to spend too much time surfing the web, but one site that I never regret reading through is WELL + GOOD. It’s a treasure chest of information if you are interested in well living. Their recent round-up of Top Trends for 2018 had me full of anticipation for what’s to come this year!

Mindbody- It’s so easy to avoid popping into a fitness class, booking that massage, or going to a meditation session during a business trip simply because it seems inconvenient or you’re too busy.  But I’ve discovered an app that has made it incredibly simple. Mindbody helps you book your favorite fitness, wellness and beauty services in just a few quick clicks on your smartphone. It works in cities across the country, which is great for those of us who are always on the go!

The Green Beauty Rules – I also feel at my finest when I am learning. There is value in understanding ingredients, how to decipher the labels on your favorite products, and how to identify safe products for yourself, your home, and your family. One of my favorite books is Paige Padgett’s “Green Beauty Rules“. She simplifies complex information and gives you actionable steps to clean up your beauty routine. Plus, we could probably all use a little more time for slowing down, setting aside technology and reading an actual book, don’t you think?

These are things that I incorporate into my life in order to be at my finest. What would make it onto your list? What are the things that make you feel valued? Important? Smart? Empowered? Beautiful? What are the experiences that you reflect on and feel your heart swell with happiness or pride? I’m at my finest when I am educating a client on safe, effective products. I’m at my finest when I am spending quality time with my family. I’m at my finest when I’m covered in my favorite body oil or swiping on my favorite lip balm. I’m at my finest discovering new things with the people I love.bew3ll-shirley-signature

Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

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