Tag Archives: vegan makeup

Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

New Product! W3LL PEOPLE Bio Booster Facial Serum

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W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Give your beauty routine a much deserved boost with W3LL PEOPLE’s NEW all-in-one Bio Booster Facial Serum. Our team is unusually excited about this latest product innovation because, well, it’s EVERYTHING. Packed with highly efficacious organic botanicals, it’s a nutrient-rich serum that will quickly become your favorite multi-tasking beauty secret.

If you’re like us, your vanity cabinet is spilling over with random serums, oils and moisturizers all requiring exhaustingly specific application. For the minimalist girl on the go, dealing with an over-burdened skincare regimen can be overwhelming and impossible. That’s why we designed Bio Booster Facial Serum with not too many, but not too few, ingredients to synergystically treat all your key issues with one simple product.

As the green cross stamped on the bottle implies, Bio Booster Facial Serum is truly an emergency rescue for your skin. It’s formulated with very deliberate and active ingredients to be incredibly potent, so you see immediate results that help repair, rejuvenate and hydrate your complexion! Broccoli seed oil helps smooth and firm, organic turmeric calms and reduces redness, carrot seed oil helps filter UV rays, organic raspberry seed and black cumin combat breakouts, organic rose-hip oil (packed with vitamin c!) and pomegranate brighten, macadamia, jojoba and olive oils hydrate, and a rare algae extract combats hyper-pigmentation while lavender, green tea and calendula soothe and coddle skin with each application. There are no “fillers” in this star-studded concoction, which is why it has so much power in each beautiful drop. Given the level of performance and premium quality, the value of this cosmetic wonder at $28.99 is something to celebrate!

W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Bio Booster Facial Serum can be applied morning and night to freshly cleansed skin as a boosted skin treatment. Bio Booster Facial Serum is also the perfect companion to our Bio Tint Moisturizer, helping it spread effortlessly, amping up it’s already dewy glow, and infusing this phenomenal hybrid product with even more good-for-you ingredients! It can also be layered beneath our Altruist Foundation Powder or Narcissist Foundation Stick to help treat your skin throughout the day.

We’re thrilled to expand our collection with a product that is going to make such a positive impact on your skin and your beauty routine. Share your reviews with us at W3LLPEOPLE.com or on Intsagram @W3LLPEOPLE with tag #BEW3LL!

Full Ingredient list for Bio Booster Facial Serum:  Rosa Moschata (Rose hip) seed oil*, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Rubus Idaeus (Red Raspberry) Seed Oil*, Jojoba Oil/Macadamia Seed Oil Esters (and) Squalene (and) Phytosteryl Macadamiate (and) Phytosterols, Tocopherol (Vitamin E), Brassica Oleracea Italica (Broccoli) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract*, Daucus Carota Sativa (Carrot) Seed Oil*, Calendula Officinalis Flower Oil*, Melaleuca Leucadendron Cajaputi (Cajaput) Oil*, Curcuma Longa (Turmeric) Oil*, Nigella sativa (Black Cumin) Seed Oil, Urtica Dioica (Nettle) Extract*, Amyris Balsamifera (Amyris) Oil, Pelargonium Roseum Leaf (Rose Geranium) Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Neroli) Flower Oil, Citrus Aurantium Amara (Petitgrain) Leaf Oil, Pogostemon Cablin (Patchouli) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Santalum Album (Sandalwood) Oil, Canaga Odorata (Ylang Ylang) Flower Oil, Myroxylon Pereira (Balsam Peru) Resin. *Organic

 

Bridal Beauty Using Natural Makeup from W3LL PEOPLE

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Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

You’ve said yes-to-the-dress, sampled the cake and booked the photographer, so now it’s time that we sit down and talk about you, m’dear!

Your wedding will be one of the most remembered and talked about days of your life. The photos will grace your memory, Facebook page and walls for years to come, so it’s no wonder that we put tremendous pressure on ourselves to look our best when we say “I do”. Unfortunately a lot of these practices come with a hefty list of toxic ingredients in tow. Professional manicures, loads of hairspray, spray tans and even your makeup products can come with harsh ingredients.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

Most brides are concerned about performance and long-wear when it comes to their wedding day look. Rest assured, your wedding day makeup look can be glamorous, high-performing, and good-for you! Today we’re showing you our go-to look for green beauty brides!

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

We start this look with our Altruist Foundation Powder. For most brides, especially summer brides, powder foundation will offer a photo-ready finish that lasts all day. Our Altruist Foundation Powder is infused with freshwater pearl powder, which allows this creamy powder to warm up and melt into your skin offering a dewy, satin finish that helps absorb excess shine throughout the day. Your makeup will look hydrated and flawless, but never too dry or matte.

Next, we transform you into an iconic Blushing Bride with a simple swipe of our Nudist Multi-Use Cream Stick in Nude Rose. Simply swipe the stick onto the apples of your cheeks and blend upward for a wash of soft color that looks natural and timeless. The Nudist Multi-Use Cream Stick can also be used on lips and eyes! Try applying it to lips for a perfect wedding day pout!

We will finish our green beauty bride with two coats of our Expressionist Mascara in black. Most brides will find themselves reaching for a waterproof mascara, especially if they plan to shed a tear (or just full-out ugly cry, no judgement here!). But our advice is to instead rely on a healthy, nontoxic formula that is gentle on both eyes and lashes. Keep a tissue handy, and if you tear up or cry, gently press the tissue against your eye to absorb the tears before they turn into running streaks. Non-waterproof mascara can easily be reapplied, so that your lashes look fresh and full, versus waterproof mascara that will likely clump your lashes together or get spidery if reapplied.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

To take the look from everyday to “the best day of your life” apply a highlighter. Not only will it add dimension and a lit-from-within, ethereal glow, but highlighter looks beautiful in photos! Simply apply a swipe of our Bio Brightener Stick to the apples of your cheeks and around your orbital bone.

Those four products are all you need to create a beautiful, natural look! Stop there, or finish with these additional suggestions to increase the glam:

  1. Swipe your lips with our Bio Extreme Lipgloss, which naturally plumps lips and fills in fine lines.
  2. Line your eyes with our Hypnotist Eye Pencil for a more defined eye, or smudge the line for a perfect little daytime smoky eye.
Bridal Beauty: creating a perfect wedding day looking using natural, clean, vegan products from W3LL PEOPLE!

W3LL PEOPLE for Target

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W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

Nontouring with our NEW Natural Contour & Highlight Duo

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How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

Dear Face: meet nontouring. Just when you thought the millionth YouTube tutorial attempt was going to help you master your contouring, the beauty world says “Move over!” and introduces you to Nontouring. Nontouring is the love-child of contouring and strobing, and is meant to produce slimming definition that is countered with a soft, lit-from-within glow. Thankfully this trend arrives just as we pull back the curtain on our newest, innovative creation: The Natural Contour and Highlight Duo.

Our The Natural Contour and Highlight Duo has two amazing products in one easy-to-use palette that is sure to make you a Nontouring pro in no time. Our green beauty master makeup artist, Shirley Pinkson, thinks of Nontouring as “instantly faking a facial”. The key is to contour with a cream bronzer that is a natural shade of matte brown, instead of too orange or fake, and then keep skin vibrant, dewy and radiant with a combination of tinted moisturizer and highlighter.

Nontouring using our natural, vegan, cruelty-free, nontoxic cosmetics is as simple as knowing how to swipe! All of our cream cosmetics are formulated with a powerful blend of coconut oil, organic aloe and chamomile. Our hydrating formula leaves your skin dewy while infusing it with nourishing, botanical ingredients that help treat and improve your skin’s appearance while you wear it. This new product is our solution to the over-done, too orange, not-at-all-natural bronzers and contouring kits. The The Natural Contour and Highlight Duo helps give your face a hint of color, helps you ad subtle definition where you want it, and most importantly it keeps your skin looking fresh, dewy and entirely natural.

To get your Nontour on, start by evening out your skin-tone using our Bio Tint Multi-Action Moisturizer with SPF 30. A tip from Shirley: apply Bio Tint using the pads of your fingers to gently blend into skin. Bio Tint Multi Action Moisturizer with SPF 30 is infused with broccoli seed oil, which allows it to spread evenly and absorb effortlessly into skin, but also prevents creasing while supplying your skin with a healthy dose of vitamin K.

Next, add some depth to your complexion using our Bio Bronzer Cream, included in the The Natural Contour and Highlight Duo. Apply and blend using your fingertips or our Flat Foundation Brush. Avoid using bronzer to define your nose or chisel your cheekbones, and instead focus on areas that would naturally be kissed by the sun — a touch of color on the top of your nose or center of your forehead is enough to help create the ethereal glow that Nontouring is known for.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

The last step is the key to mastering your Nontour! We recommend using a cream highlighter that like our award-winning Bio Brightener Cream. Simply finish your look by highlighting the areas of your face where light would naturally hit it — just under your brow bone, down the bridge of your nose, on the cupids bow of your lips, and if you’re feeling adventurous, highlighter on the center of the forehead or just above the arch of the brow can also create a beautiful effect.

So, there it is, a brief introduction and tutorial on Nontouring using our new Natural Contour and Highlight Duo! Plan on giving it a go? We want to see! Share a photo of your look with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE! ,/div>

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