Tag Archives: vegan makeup

Nontouring with our NEW Natural Contour & Highlight Duo

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How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

Dear Face: meet nontouring. Just when you thought the millionth YouTube tutorial attempt was going to help you master your contouring, the beauty world says “Move over!” and introduces you to Nontouring. Nontouring is the love-child of contouring and strobing, and is meant to produce slimming definition that is countered with a soft, lit-from-within glow. Thankfully this trend arrives just as we pull back the curtain on our newest, innovative creation: The Natural Contour and Highlight Duo.

Our The Natural Contour and Highlight Duo has two amazing products in one easy-to-use palette that is sure to make you a Nontouring pro in no time. Our green beauty master makeup artist, Shirley Pinkson, thinks of Nontouring as “instantly faking a facial”. The key is to contour with a cream bronzer that is a natural shade of matte brown, instead of too orange or fake, and then keep skin vibrant, dewy and radiant with a combination of tinted moisturizer and highlighter.

Nontouring using our natural, vegan, cruelty-free, nontoxic cosmetics is as simple as knowing how to swipe! All of our cream cosmetics are formulated with a powerful blend of coconut oil, organic aloe and chamomile. Our hydrating formula leaves your skin dewy while infusing it with nourishing, botanical ingredients that help treat and improve your skin’s appearance while you wear it. This new product is our solution to the over-done, too orange, not-at-all-natural bronzers and contouring kits. The The Natural Contour and Highlight Duo helps give your face a hint of color, helps you ad subtle definition where you want it, and most importantly it keeps your skin looking fresh, dewy and entirely natural.

To get your Nontour on, start by evening out your skin-tone using our Bio Tint Multi-Action Moisturizer with SPF 30. A tip from Shirley: apply Bio Tint using the pads of your fingers to gently blend into skin. Bio Tint Multi Action Moisturizer with SPF 30 is infused with broccoli seed oil, which allows it to spread evenly and absorb effortlessly into skin, but also prevents creasing while supplying your skin with a healthy dose of vitamin K.

Next, add some depth to your complexion using our Bio Bronzer Cream, included in the The Natural Contour and Highlight Duo. Apply and blend using your fingertips or our Flat Foundation Brush. Avoid using bronzer to define your nose or chisel your cheekbones, and instead focus on areas that would naturally be kissed by the sun — a touch of color on the top of your nose or center of your forehead is enough to help create the ethereal glow that Nontouring is known for.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

The last step is the key to mastering your Nontour! We recommend using a cream highlighter that like our award-winning Bio Brightener Cream. Simply finish your look by highlighting the areas of your face where light would naturally hit it — just under your brow bone, down the bridge of your nose, on the cupids bow of your lips, and if you’re feeling adventurous, highlighter on the center of the forehead or just above the arch of the brow can also create a beautiful effect.

So, there it is, a brief introduction and tutorial on Nontouring using our new Natural Contour and Highlight Duo! Plan on giving it a go? We want to see! Share a photo of your look with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE! ,/div>

NEW!! Expressionist Liquid Eyeliner

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New! Expressionist Liquid Liner from W3LL PEOPLE! Natural, powerful, vegan and cruelty free!

Hello, internet, can you hear us? We’re a tad bit nervous that this post might cause you to go up in flames, but try to remain calm: today we’re launching green beauty’s first-of-its-kind liquid eyeliner. Meet our Expressionist Liquid Liner in Pro Black!

We feel confident saying that this is unlike any liquid liner you have ever used. Because first of all, it actually works. It doesn’t budge. We spent the time and energy to develop a liquid liner that works without the use of chemical adhesives or heavy metals, to ensure that our liquid liner would have an ingredient list we could be proud of. One free of the shit you’ll find in conventional liners.

Our liquid liner is a game changer. Among it’s pure, plant-based ingredients you’ll find Eye Bright, a soothing ingredient that has centuries of research behind it, and of course delicious ingredients such as aloe and rosemary, a natural anti-microbial . But once you get over the shock of a liquid liner that actually works and has health benefits, we want you to also take time to appreciate the kick-ass innovation behind the brush.expressionist-liquid-liner-state-of-the-art-brush-from-w3ll-people

You’ll find this felt-tip brush to be a bit longer and a touch more firm, tapering down into an ultra-fine point. The increased length + firmness give you ultimate control and versatility. This brush will help even an eyeliner-amateur flawlessly master everything from the finest line to a thick-winged cat-eye .

So what do you say, Brave Beauty? Are you ready to experience Green Beauty’s first all-star Liquid Liner? We can’t wait for you to add our Expressionist Liquid Liner to your beauty line-up.

Keep that Glow!

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We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the faux glow! We’ve watched in awe time and time again as she transforms complexions to look instantly sun-kissed, dewy and natural all year long. Here’s her three-step process for perfecting the faux glow so that you can hang on to your summer color just a little bit longer.

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STEP ONE: Keep It Fresh

First things first—keep your base light and sheer. Shirley strongly suggests starting with a tinted moisturizer (we’ll debut one from W3LL PEOPLE later this year!), which will give you an effortless, light look. Next, apply our Bio Bronzer Powder to make your skin look sun-kissed. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face.

STEP TWO: You Glow, Girl!

We love simplicity, and you’ll find that our Elitist 2010 Eyeshadow Powder is a multi-tasking powerhouse! This color is Shirley’s secret weapon! 2010 is a pink champagne with a satin finish, helping even skin tone on your lids while providing a beautiful sheen. Try using it as a highlighter by lightly tapping it along orbital bones, arches, and along the center of your nose. You can also mix this shade into your favorite lipgloss for added dimension. If the skin on your face or body is feeling lackluster due to the transitioning seasons, you can also try popping a bit of our Elitist 2010 into your favorite face serum or body oil for lustrous skin from head to toe.

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STEP THREE: Keep it Fun!

The spirit of summer is to be fun and carefree, and we love hanging on to that by transitioning to our Blue Expressionist Mascara. Although it looks bright in the tube, it goes on as a dark navy, creating a fun, eye brightening, youthful look for fall and winter.

To finish the look we added a quick swipe of our Bio Exptreme Lipgloss in Grapefruit. This lipgloss has penetrating, nourishing hydration with organic omega oils and aloe. It is a true luxury for your lips, keeping them soothed and protected, no matter the season.

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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New Formula: Bio Brightener Invisible Powder

Bio Brightener Invisible Powder -  the best face powder, and it is natural, nontoxic, vegan and cruelty free!

Our fans trust us to deliver beautiful products, made with the purest and most natural ingredients that out-perform chemical-filled competitors. We appreciate being held to a high standard, because we have high standards ourselves! Our fans trust that we’ll deliver the green goodness!

We recently set out to prove that a finishing powder can set your makeup, soften fine lines and hide imperfections, while still allowing your skin to look dewy, bright and naturally radiant. We knew the research would be tedious and that it would take multiple formulas before we found the perfect blend, but today we are thrilled to introduce you to our reimagined Bio Brightener Invisible Powder!

This fan-favorite is now creamier, dreamier, and ultra fine. While it will still deliver the makeup-setting power you expect from a finishing powder, the new formula warms up to skin, allowing for a dewy finish. How exactly did we accomplish this mind-blowing combination?

As we searched the globe for the ingredient that would help this dream product come to fruition, we were introduced to freshwater pearls. Pearls are known for their healing and nurturing properties and are seen as a symbol of femininity, helping women connect to their “inner goddess”. It sounded too good to be true! But to our delight, when finely milled, pearls produce a powder that sets your foundation while still letting the natural beauty of your complexion shine through.

Sweeping our remixed Bio Brightener Invisible Powder across your cheeks for the first time is an experience you won’t soon forget. It is finer than any powder you have experienced. Its effect at first is cool and silky. It sets your foundation, guaranteeing that your makeup lasts all day and well into the evening hours. As you continue to wear it, your body heat will naturally warm up the formula, allowing the power of the pearl to shine through, literally uncovering your inner goddess.

While we are pretty excited about the powerful pearl aspect of our new formula, we can’t forget to mention another super-star ingredient, organic aloe, which you will find on ingredient labels throughout our entire collection of natural, nontoxic, cruelty-free cosmetics. Aloe is known as one of the most calming and restorative plants found in nature. We couldn’t image developing a face powder without it.

When it comes to the challenge of a reinvented face powder, we delivered! We can’t wait to get get this new baby out into the world and into the hands of our most dedicated fans. We want to be there for your first swipe as you discover the creamy magic! Show how you glow! Share your experience with us on Instagram by tagging @W3LLPEOPLE, #BEW3LL and #BrightenerPowder.

Summer Essentials Kit

Summer Essentials with Text

Summer Essentials with Text

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a collection of summertime favorites just for you! The Summer Essentials Kit ($39.99 a $70 VALUE!) creates a simple but stunning look that is natural, nontoxic and created with ingredients that not only perform like complete rockstars, but also treat and nourish your skin!

We’ve taken our Bio Extreme Lipgloss in Peachy Pink, Bio Bronzer Stick, Purist 61 Blush Powder and Mini Bio Brightener Powder and wrapped all 4 products up in our Excursionist Makeup Bag a total value $70 for $39.99  limited edition kits that will be available for purchase only online or in our Austin Studio until they’re sold out!

Create our dewy summertime look by contouring your face with our Bio Bronzer Stick, blending into skin with the tips of your fingers. Then, add a pop of color to your cheeks with our Purist 61 blush powder, to wash the apples of your cheeks with a rosey summer glow that is infused with organic aloe, chamomile and green tea! Use our Bio Brightener Invisible Powder to provide invisible coverage and a radiant, soft-focus effect that blurs ?ne lines and softens skin imperfections to instantly create a naturally ?awless complexion with youthful glow.  Finish the look with our Bio Extreme Lipgloss in peachy pink, and enjoy the minty tingle as our state-of-the-art peptide technology smooths and plumps that pout! This little kit has everything you need to look perfectly flawless the entire summer.

Hustle over and grab your kit, put together this look and then show us how fierce you look by tagging us on Instagram with @W3LLPEOPLE and #BEW3LL!

 

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