Tag Archives: vegan makeup

Bridal Beauty Using Natural Makeup from W3LL PEOPLE

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Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

You’ve said yes-to-the-dress, sampled the cake and booked the photographer, so now it’s time that we sit down and talk about you, m’dear!

Your wedding will be one of the most remembered and talked about days of your life. The photos will grace your memory, Facebook page and walls for years to come, so it’s no wonder that we put tremendous pressure on ourselves to look our best when we say “I do”. Unfortunately a lot of these practices come with a hefty list of toxic ingredients in tow. Professional manicures, loads of hairspray, spray tans and even your makeup products can come with harsh ingredients.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

Most brides are concerned about performance and long-wear when it comes to their wedding day look. Rest assured, your wedding day makeup look can be glamorous, high-performing, and good-for you! Today we’re showing you our go-to look for green beauty brides!

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

We start this look with our Altruist Foundation Powder. For most brides, especially summer brides, powder foundation will offer a photo-ready finish that lasts all day. Our Altruist Foundation Powder is infused with freshwater pearl powder, which allows this creamy powder to warm up and melt into your skin offering a dewy, satin finish that helps absorb excess shine throughout the day. Your makeup will look hydrated and flawless, but never too dry or matte.

Next, we transform you into an iconic Blushing Bride with a simple swipe of our Nudist Multi-Use Cream Stick in Nude Rose. Simply swipe the stick onto the apples of your cheeks and blend upward for a wash of soft color that looks natural and timeless. The Nudist Multi-Use Cream Stick can also be used on lips and eyes! Try applying it to lips for a perfect wedding day pout!

We will finish our green beauty bride with two coats of our Expressionist Mascara in black. Most brides will find themselves reaching for a waterproof mascara, especially if they plan to shed a tear (or just full-out ugly cry, no judgement here!). But our advice is to instead rely on a healthy, nontoxic formula that is gentle on both eyes and lashes. Keep a tissue handy, and if you tear up or cry, gently press the tissue against your eye to absorb the tears before they turn into running streaks. Non-waterproof mascara can easily be reapplied, so that your lashes look fresh and full, versus waterproof mascara that will likely clump your lashes together or get spidery if reapplied.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

To take the look from everyday to “the best day of your life” apply a highlighter. Not only will it add dimension and a lit-from-within, ethereal glow, but highlighter looks beautiful in photos! Simply apply a swipe of our Bio Brightener Stick to the apples of your cheeks and around your orbital bone.

Those four products are all you need to create a beautiful, natural look! Stop there, or finish with these additional suggestions to increase the glam:

  1. Swipe your lips with our Bio Extreme Lipgloss, which naturally plumps lips and fills in fine lines.
  2. Line your eyes with our Hypnotist Eye Pencil for a more defined eye, or smudge the line for a perfect little daytime smoky eye.
Bridal Beauty: creating a perfect wedding day looking using natural, clean, vegan products from W3LL PEOPLE!

W3LL PEOPLE for Target

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W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

Nontouring with our NEW Natural Contour & Highlight Duo

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How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

Dear Face: meet nontouring. Just when you thought the millionth YouTube tutorial attempt was going to help you master your contouring, the beauty world says “Move over!” and introduces you to Nontouring. Nontouring is the love-child of contouring and strobing, and is meant to produce slimming definition that is countered with a soft, lit-from-within glow. Thankfully this trend arrives just as we pull back the curtain on our newest, innovative creation: The Natural Contour and Highlight Duo.

Our The Natural Contour and Highlight Duo has two amazing products in one easy-to-use palette that is sure to make you a Nontouring pro in no time. Our green beauty master makeup artist, Shirley Pinkson, thinks of Nontouring as “instantly faking a facial”. The key is to contour with a cream bronzer that is a natural shade of matte brown, instead of too orange or fake, and then keep skin vibrant, dewy and radiant with a combination of tinted moisturizer and highlighter.

Nontouring using our natural, vegan, cruelty-free, nontoxic cosmetics is as simple as knowing how to swipe! All of our cream cosmetics are formulated with a powerful blend of coconut oil, organic aloe and chamomile. Our hydrating formula leaves your skin dewy while infusing it with nourishing, botanical ingredients that help treat and improve your skin’s appearance while you wear it. This new product is our solution to the over-done, too orange, not-at-all-natural bronzers and contouring kits. The The Natural Contour and Highlight Duo helps give your face a hint of color, helps you ad subtle definition where you want it, and most importantly it keeps your skin looking fresh, dewy and entirely natural.

To get your Nontour on, start by evening out your skin-tone using our Bio Tint Multi-Action Moisturizer with SPF 30. A tip from Shirley: apply Bio Tint using the pads of your fingers to gently blend into skin. Bio Tint Multi Action Moisturizer with SPF 30 is infused with broccoli seed oil, which allows it to spread evenly and absorb effortlessly into skin, but also prevents creasing while supplying your skin with a healthy dose of vitamin K.

Next, add some depth to your complexion using our Bio Bronzer Cream, included in the The Natural Contour and Highlight Duo. Apply and blend using your fingertips or our Flat Foundation Brush. Avoid using bronzer to define your nose or chisel your cheekbones, and instead focus on areas that would naturally be kissed by the sun — a touch of color on the top of your nose or center of your forehead is enough to help create the ethereal glow that Nontouring is known for.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE!

The last step is the key to mastering your Nontour! We recommend using a cream highlighter that like our award-winning Bio Brightener Cream. Simply finish your look by highlighting the areas of your face where light would naturally hit it — just under your brow bone, down the bridge of your nose, on the cupids bow of your lips, and if you’re feeling adventurous, highlighter on the center of the forehead or just above the arch of the brow can also create a beautiful effect.

So, there it is, a brief introduction and tutorial on Nontouring using our new Natural Contour and Highlight Duo! Plan on giving it a go? We want to see! Share a photo of your look with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

How to Master Nontouring using Natural, Vegan, Cruelty-Free Products from W3LL PEOPLE! ,/div>

NEW!! Expressionist Liquid Eyeliner

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New! Expressionist Liquid Liner from W3LL PEOPLE! Natural, powerful, vegan and cruelty free!

Hello, internet, can you hear us? We’re a tad bit nervous that this post might cause you to go up in flames, but try to remain calm: today we’re launching green beauty’s first-of-its-kind liquid eyeliner. Meet our Expressionist Liquid Liner in Pro Black!

We feel confident saying that this is unlike any liquid liner you have ever used. Because first of all, it actually works. It doesn’t budge. We spent the time and energy to develop a liquid liner that works without the use of chemical adhesives or heavy metals, to ensure that our liquid liner would have an ingredient list we could be proud of. One free of the shit you’ll find in conventional liners.

Our liquid liner is a game changer. Among it’s pure, plant-based ingredients you’ll find Eye Bright, a soothing ingredient that has centuries of research behind it, and of course delicious ingredients such as aloe and rosemary, a natural anti-microbial . But once you get over the shock of a liquid liner that actually works and has health benefits, we want you to also take time to appreciate the kick-ass innovation behind the brush.expressionist-liquid-liner-state-of-the-art-brush-from-w3ll-people

You’ll find this felt-tip brush to be a bit longer and a touch more firm, tapering down into an ultra-fine point. The increased length + firmness give you ultimate control and versatility. This brush will help even an eyeliner-amateur flawlessly master everything from the finest line to a thick-winged cat-eye .

So what do you say, Brave Beauty? Are you ready to experience Green Beauty’s first all-star Liquid Liner? We can’t wait for you to add our Expressionist Liquid Liner to your beauty line-up.

Keep that Glow!

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We are a bit biased, but we think our Green Makeup Pro Shirley Pinkson is the absolute master of the faux glow! We’ve watched in awe time and time again as she transforms complexions to look instantly sun-kissed, dewy and natural all year long. Here’s her three-step process for perfecting the faux glow so that you can hang on to your summer color just a little bit longer.

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STEP ONE: Keep It Fresh

First things first—keep your base light and sheer. Shirley strongly suggests starting with a tinted moisturizer (we’ll debut one from W3LL PEOPLE later this year!), which will give you an effortless, light look. Next, apply our Bio Bronzer Powder to make your skin look sun-kissed. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face.

STEP TWO: You Glow, Girl!

We love simplicity, and you’ll find that our Elitist 2010 Eyeshadow Powder is a multi-tasking powerhouse! This color is Shirley’s secret weapon! 2010 is a pink champagne with a satin finish, helping even skin tone on your lids while providing a beautiful sheen. Try using it as a highlighter by lightly tapping it along orbital bones, arches, and along the center of your nose. You can also mix this shade into your favorite lipgloss for added dimension. If the skin on your face or body is feeling lackluster due to the transitioning seasons, you can also try popping a bit of our Elitist 2010 into your favorite face serum or body oil for lustrous skin from head to toe.

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STEP THREE: Keep it Fun!

The spirit of summer is to be fun and carefree, and we love hanging on to that by transitioning to our Blue Expressionist Mascara. Although it looks bright in the tube, it goes on as a dark navy, creating a fun, eye brightening, youthful look for fall and winter.

To finish the look we added a quick swipe of our Bio Exptreme Lipgloss in Grapefruit. This lipgloss has penetrating, nourishing hydration with organic omega oils and aloe. It is a true luxury for your lips, keeping them soothed and protected, no matter the season.

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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