Tag Archives: Makeup Tutorial

Get the Look: Kesha

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Create Kesha's 2018 Grammys look using all-natural, nontoxic beauty products from W3LL PEOPLE!

There were more than just a few shining moments during the Grammys on Sunday evening! The bright spot for us was seeing Kesha, in all her glory, rocking both the red carpet and the stage with a beautiful message of forgiveness and empowerment. Count us way in!

We were inspired to take a few beauty pointers from this icon and were most inspired by her brown smoky eye, extra fluffy lashes and perfectly pink lips! Follow along while we show you how to recreate this look using our plant-based, nontoxic, good-for-you cosmetics!

STEP 1: Start out by perfecting Kesha’s full-coverage look with our Narcissist Foundation Stick. Using the stick, apply it directly to skin. Start at the center of your face, then use a foundation brush and downward pressing motion to press the coverage in and blend outwards to the edges of the face.  And then dab onto any other problem areas.

STEP 2: Correct any dark circles or blemishes (we all gottem), using our Bio Correct Concealer. This power-packed natural wonder provides serious coverage, but also helps de-puff, brighten and improve skin’s texture. Focus on the inner corners of the eyes, where it is usually the darkest, then blend outwards across the under-eye area.

STEP 3: Apply a light layer of our Altruist Mineral Powder to help set the base and make this look full-coverage and matte. You can also swipe a small amount across your lids to help even out eyelid color and prep them for eye makeup.

If you are oily, rely on our Realist Setting Powder to set those areas and help absorb oil throughout the day. Simply dust a layer onto your T-zone or any other areas that tend to be more oily.  Oily lids sometimes, too? Dust a bit across your eyelids if you have creasing problems and press some under the lashline to help prevent smudging from eyeliner or mascara!

STEP 4: Use our Bio Bronzer Powder to help get Kesha’s simple, smoky eye. Focus it in the crease of the eye and use circular motions to blend the color. Then use the tip of your eye brush to gently press color into the lower lashline.

Use the edge and not the tip of our Hypnotist Eyepencil in brown to do short thin strokes on the lash line (halfway across the lid) then get a basic eye brush to diffuse the color. Go from the outer corners to the inner corner. Use this same technique on the lower lash line. You can also use our Hypnotist Eyepencil in brown to fill in and shape your brows!

STEP 5: To achieve Kesha’s fully defined lash look, swipe on a few of our Expressionist Mascara Black! Make sure to go with the natural flare of the lashes (outer corner: pull towards the ears, inner corners: pull towards the nose), then use the tip of the mascara wand to define the lower lashes. The state-of-the-art rubber-bristled wand has little teeth that will help apply without getting too clumpy. If you prefer the doll-like effect of Kesha’s lashes, you can use fingers to gently pinch them together for a chunkier look.

STEP 6: Grand finale! Finish this look with our Nudist Multi Use Stick in Nude Berry #10. Use a foundation brush to apply this cream blush onto the center of the cheek and pull back to the cheek bones. Diffuse any color using the clean side of the brush or the tip of the brush.

For your pout, grab a lip brush for a more precise application and apply the Nudist Multi-Use Stick in Nude Berry #10! It’s a multi-tasking product that adds color to cheeks, eyes and lips!

Recreate the look yourself and share it with us on Instagram @W3LLPEOPLE with hashtag #BEW3LL for a chance to be featured!

Fall in Love With This Fig Makeup Look

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Step by Step Beauty Tutorial: Fig Makeup Look featuring natural, vegan products from W3LL PEOPLE.

We’re embracing the arrival of cooler temps and the sound of crunching leaves, so we decided to overhaul our go-to beauty routine with some fall feels, too! Check out this simple makeup tutorial created by our team of green beauty pros to accomplish the look above.

Step 1: Set the scene for this look by prepping your skin. Make sure it is clean, exfoliated and moisturized. We recommend pressing a couple drops of our Bio Booster Facial Serum into skin to help awaken your complexion and provide a supple, hydrated base.

Step 2: Hide blemishes and erase any discoloration by applying our Narcissist Foundation Stick to face using fingertips, which helps warm up this cream foundation so that it blends effortlessly into your skin. To even-out and brighten the under-eye area, we recommend applying our Bio Correct Multi-Action Concealer. Match it to your skin-tone for natural coverage, or go one shade lighter if you’d like your eyes to look brighter and more awake.

Step 3: Apply our perfectly formulated Bio Bronzer Powder (never too orange or too brown) to your face for a hint of summer color no matter the season! Our pro tip is to apply this Allure Best of Beauty Award Winning bronzer where the sun normally hits your face: focus on the top of your forehead, along your cheekbones and lightly beneath the jawline.

To get the perfectly fall cheek color seen above, we’ve combined two of our Nudist Multi-Use Cream Sticks, Nude Rose and Nude Berry! They are each beautiful on their own, but together they create a beautiful tawny mauve that adds the perfect punch of fall color. Simply combine the two shades on the back of your hand, press into the apples of your cheeks and gently blend up and back. Our Nudist Multi-Use Cream Sticks not only add sheer, vegan color, but they infuse your skin with organic aloe and antioxidants. Plus, they can be used on cheeks as well as eyes and lips.

Step 4: Next, add dimension and radiance to your face using our Bio Brightener Stick. This “magic wand” helps create a hydrated, happy, youthful glow with just a few swipes! For this look we applied Bio Brightener to the very tops of the cheekbones, sweeping upward toward the orbital bone.

To set under-eye concealer and add a bonus pop of brightness, gently set the area by sweeping a light layer of our Bio Brightener Invisible Powder beneath eyes. You can gently tap it into place using the pads of your fingers. This universal powder adjusts to suit any skin-tone, and instantly brightens and illuminates your skin with an infusion of crushed freshwater pearl powder.

Step 5: For the eyes we are keeping things simple. We started by applying our Hypnotist Eyepencil in brown to the lash line, keeping it tight, and then smudging it outwards along the lash line. Not only does this boldly frame the eyes, but by gently pressing the liner into the lashes, it helps them look naturally thicker and more lush. To add warmth to the eyes and make them pop, sweep our Bio Bronzer Powder  into the crease of your eye. Bonus! Our Hypnotist Eyepencil in brown can multi-task as a great natural, nontoxic, universal eyebrow pencil! Gently brush it into brows to fill in any sparse areas or provide more shape.

If you’d like an eye look that is slightly more dramatic, you can layer our Expressionist Liquid Eyeliner near the lashline at this point. It will help define eyes, and the simple addition of a winged end can help eyes appear bigger. Finish eyes with two coats of our Expressionst Mascara in Black (or try plum for an adventurous fall twist), use the rubber-bristled brush to work the mascara down into lashes, and then lift them upwards and outwards to lengthen and separate. If you tend to have straight lashes, and would like to provide them with natural lift and curl, try gently pressing your lashes upward while the mascara is still damp.

Step 6: Now for the grand finale: your lips! This rich color helps them stand out in a big way, but the routine is pretty simple! Simply coat your lips with our Nudist Lip Butter in Fig for a wash of rich, burgundy color. These soothing lip quenchers are our favorite product for fall and winter, because they help infuse your lips with penetrating, nourishing hydration thanks to a formula that is rich in carrot seed oil, aloe, omegas and chamomile.

ADDED BONUS: For the  entire month of October receive a FREE Nudist Lip Butter #2 in Fig with the purchase of any full-size product online or in-store. Cannot be combined with any other offer, restrictions may apply.  

That’s it! A simple routine with a palette that is sure to compliment your coziest sweaters, and one that you can feel good about thanks to ingredients that are natural, clean and good for you! Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

SHOP THE LOOK

Eyes:
Narcissist Foundation Stick –  Fair Golden 2
Lips:
Nudist Colorbalm– Fig (get it FREE with any full-size product purchase during the month of October!)

Master Fall Makeup And Keep Summer Glowing!

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As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors, we also recommend transitioning to a routine that is more hydrating and nourishing to your skin, and helps you hold on to your summer vacation glow with plant-powered products that add both color and radiance! W3LL PEOPLE Co-Founder, Shirley Pinkson, is the master of the faux glow, and today she is walking you through one of her favorite looks for Fall 2017.

STEP ONE: Prep that Glow

If you want skin that truly radiates, start your routine by gently pressing a few drops of our Bio Booster Facial Serum into skin. This 7-in-1 botanical serum strengthens skin with turmeric and seabuckthorn, repairs and rejuvenates with organic rose hip and pomegranate, brightens and corrects with algae complex, moisturizes with jojoba, macadamia and olive oil, primes and perfects skin’s surface with broccoli seed oil, soothes sensitive skin and calms rosacea with calendula and carrot seed oils, and helps combat breakouts with organic red raspberry and black cumin. Layering this onto skin before starting your makeup routine helps provide a layer of environmental protection as well as a base that nourishes your skin throughout the day.

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STEP TWO: Keep It Fresh

The secret to a glowing look is to keep your base light and sheer. Shirley strongly suggests putting our  Bio Tint Multi-Action Moisturizer over the top of the Bio Booster Serum (or even mixing it together before applying) to help even-out your complexion while still allowing your natural glow to shine through.  Next, apply bronzer to give skin that healthy, sun-kissed glow that we all appreciate in the summer. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face. You can choose between our Bio Bronzer Stick, for a dewy kiss of color, or our Bio Bronzer Powder for the perfect matte brown glow.

STEP THREE: Amp it Up

The light, nourishing layers that you’ve applied to your skin so far should look natural, luminescent and fresh! If you feel like you could amp it up with even more glow, reach for our Bio Brightener Stick , which instantly brightens and sculpts for added glow and dimension. We like to swipe it around our orbital bones and lightly blend using our fingertips. The creamy organic formula has a weightless texture that doesn’t crease, and infuses your skin with green tea, olive oil and organic aloe.
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STEP FOUR: Finishing Touches

Our lips are sensitive, and they can be one of the first indicators that fall’s dry air is wreaking havoc on your skin. We recommend keeping them supple and soft with a lip balm that is free of petroleum derivatives, harsh artificial ingredients and fragrance, such as our new and improved Nudist Lip Butters! They offer a soft wash of color combined with penetrating hydration from organic omega oils and aloe. We suggested a couple swipes of our Nude shade to finish off this perfect fall look!

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

Bridal Beauty Using Natural Makeup from W3LL PEOPLE

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Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

You’ve said yes-to-the-dress, sampled the cake and booked the photographer, so now it’s time that we sit down and talk about you, m’dear!

Your wedding will be one of the most remembered and talked about days of your life. The photos will grace your memory, Facebook page and walls for years to come, so it’s no wonder that we put tremendous pressure on ourselves to look our best when we say “I do”. Unfortunately a lot of these practices come with a hefty list of toxic ingredients in tow. Professional manicures, loads of hairspray, spray tans and even your makeup products can come with harsh ingredients.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

Most brides are concerned about performance and long-wear when it comes to their wedding day look. Rest assured, your wedding day makeup look can be glamorous, high-performing, and good-for you! Today we’re showing you our go-to look for green beauty brides!

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

We start this look with our Altruist Foundation Powder. For most brides, especially summer brides, powder foundation will offer a photo-ready finish that lasts all day. Our Altruist Foundation Powder is infused with freshwater pearl powder, which allows this creamy powder to warm up and melt into your skin offering a dewy, satin finish that helps absorb excess shine throughout the day. Your makeup will look hydrated and flawless, but never too dry or matte.

Next, we transform you into an iconic Blushing Bride with a simple swipe of our Nudist Multi-Use Cream Stick in Nude Rose. Simply swipe the stick onto the apples of your cheeks and blend upward for a wash of soft color that looks natural and timeless. The Nudist Multi-Use Cream Stick can also be used on lips and eyes! Try applying it to lips for a perfect wedding day pout!

We will finish our green beauty bride with two coats of our Expressionist Mascara in black. Most brides will find themselves reaching for a waterproof mascara, especially if they plan to shed a tear (or just full-out ugly cry, no judgement here!). But our advice is to instead rely on a healthy, nontoxic formula that is gentle on both eyes and lashes. Keep a tissue handy, and if you tear up or cry, gently press the tissue against your eye to absorb the tears before they turn into running streaks. Non-waterproof mascara can easily be reapplied, so that your lashes look fresh and full, versus waterproof mascara that will likely clump your lashes together or get spidery if reapplied.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

To take the look from everyday to “the best day of your life” apply a highlighter. Not only will it add dimension and a lit-from-within, ethereal glow, but highlighter looks beautiful in photos! Simply apply a swipe of our Bio Brightener Stick to the apples of your cheeks and around your orbital bone.

Those four products are all you need to create a beautiful, natural look! Stop there, or finish with these additional suggestions to increase the glam:

  1. Swipe your lips with our Bio Extreme Lipgloss, which naturally plumps lips and fills in fine lines.
  2. Line your eyes with our Hypnotist Eye Pencil for a more defined eye, or smudge the line for a perfect little daytime smoky eye.
Bridal Beauty: creating a perfect wedding day looking using natural, clean, vegan products from W3LL PEOPLE!

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