Tag Archives: green beauty

Dump Your Junk

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Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

If you’ve been telling yourself that you’ll make the switch to nontoxic beauty products there is no better time than this week! Honor mother earth on Earth Day by making a commitment to products that are healthier for you, and her. To get you started, we rounded up some of our favorite green beauty tips to help you officially Dump Your Junk and make the switch to safer products. So, empty your drawers, vanity and makeup bag and read onto to discover how easy it is to adopt a green, clean, nontoxic routine!

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

Beauty starts from within, so we’d be remiss if we didn’t mention the importance of health from the inside, out. Our Austin team is blessed to be neighbors with Juice Society. Their high-quality, organic, cold pressed juices  help keep our skin glowing and our immune systems strong. We love that they create a plant-based product that is sustainably sourced. If you aren’t in Austin we are willing to bet that there is a fresh juice place near you. Check one out, and drink up!

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

Glowing skin is always in. Having skin that not only looks healthy but is healthy is largely dependent on a dependable, effective skincare routine. We are longtime fans of Osmia Organics. Just like your favorite W3LL PEOPLE cosmetics, all of Osmia’s products are free of parabens, phthalates, sulfates, petrochemicals, and synthetic color or fragrance. We love the gentle cleansing (and natural, clean smell) of their Rose Clay Facial Soap, a must have for any eco-beauty bag.  The kaolin clay in this cleanser instantly hydrates and helps heal the skin. At night, follow it with their Active Gel Toner, and then layer the Restore Facial Serum over the top. In the morning, start the day right with a light layer of their Purely Simple Face Cream before our nontoxic beauty products.

Now that you’re radiating health from the inside out, it’s time to enhance your natural beauty using a few of our supercharged, plant-based cosmetics! The full line is EWG verified, so you can feel confident your making a truly qualified choice.

Start with a good foundation. Don’t be shy, when it comes to making the switch to safer beauty, foundation is one of the most important steps, but often one that women hesitate to make. We all have our favorite foundations and switching to something new can be difficult. Not only do you need to find a formula that works for you, but also the perfect shade. We’ve created our Foundation Selector to help make the process easy. Foundation is a product that most people apply to their entire face so finding a product that is healthy, nontoxic and also treats your skin with botanical ingredients is key. Our Altruist Foundation Powder has been re-formulated to treat your skin while you wear it, with an combination of green tea, freshwater pearl powder and aloe. Plus, a dose of zinc helps protect your precious skin from environmental damages. If you’re a cream foundation loyalist, try the Narcissist Foundation Stick. Packed with nourishing plant based botanicals, our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections.

Dump Your Junk: how to upgrade your beauty and skincare routine to products that are safe, healthy and natural | W3LL PEOPLE

 

Take your foundation up a notch by adding an effortless contour using our Natural Highlight + Contour Duo. Sweep the cream bronzer under your cheekbones, jawline and along the sides of your nose to instantly shape and add sun-kissed color (see our tutorial on Nontouring for even more tips). Next, get your glow on by adding a pop of luminous shine using our cream Brightener. Apply it to the very center of your cheeks, your orbital bones, or even above the arch of your brows for a radiant glow! If you’d like to add an additional pop of color we recommend our Nudist Multi-Use Cream Stick (pictured here in Nude Peach) to add a pop of color to the apples of your cheeks.

We know our skin absorbs the products we put on it, but don’t forget about the products you put near your precious eyes (those are important!) or on your lips (which usually end up being consumed). Perfecting a clean eye look is easy with our Expressionist Liquid Eyeliner, and award-winning Expressionist Mascara. This dream team provides you with the long-lasting performance you expect, the lush lashes you desire, and an ingredient list that is free of coal tar or skin aging adhesives. Finish your nontoxic, cruelty-free beauty beauty routine with a quick swipe of our Nudist Colrobalm. The love child of a lip stick and a lip balm, The Nudist gives lips a subtle boost of color and shine plus penetrating, nourishing hydration. Rich in organic omega oils and aloe, this luxury lip treat leaves stressed lips soothed, supple and protected!

Ready to make the switch to #BEW3LL? We’re here to help with 25% OFF  W3LL PEOPLE Cosmetics Friday, April 21st – Sunday, April 23rd, at both Austin Studios and on W3LLPEOPLE.com!

If you’re in the Austin area,  join us on Earth Day (Saturday, April 22nd) at one, or both, of our W3LL PEOPLE Studio locations. We’ll be hosting an exclusive MEET THE MAKER EVENT featuring a clean beauty mixer and consults with W3LL PEOPLE Co-Founder Shirley Pinkson and Dr. Sarah Villafrank, the founder of Osmia Organics. Get all the details and sign up for a personal consultation with the founder here.

Share your upgraded beauty routine with us on Instagram at @W3LLPEOPLE!

Bio Tint Multi-Action Moisturizer has Arrived

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Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today we are unveiling a product that is more than four years in the making. One that has nearly killed us to keep under-wraps. And one that we know the green beauty world has been waiting for.

Our new Bio Tint Multi-Action Moisturizer is about to become the hero of your beauty routine. It isn’t a bb cream, cc cream, primer or lotion. It’s our Bio Tint Multi-Action Moisturizer because this product literally does it all, with a long list of healthy ingredients that nourish and benefit your skin, and a prestigious EWG-verified certification to top it off!

Like so many of our products, this one began as a mission: develop a tinted moisturizer that does not contain dimethicone or silicone, provides broad spectrum SPF protection, enhances the overall tone of the skin, and has a satin finish.

We found safe SPF 30 protection by adding 20% zinc, which is nontoxic and beneficial to the skin. We achieved the perfect skin-tinting formula through years of testing and tweaking. And we mastered the satin finish through the discovery of broccoli seed oil, which effortlessly allows Bio Tint to spread and absorb evenly on your skin. It also prevents creasing much like dimethicone or silicone would, but unlike those crappy fillers, broccoli seed oil actually benefits your skin with a healthy dose of Vitamin K.

The technology doesn’t stop with the ingredient-rich formula, baby. We also went above and beyond with the packaging, bringing you a high-tech, airless pump that puts this tinted moisturizer ahead of all competitors. Although Bio Tint comes in a simple (travel friendly!) tube, the airless pump helps deliver the perfect amount, while keeping your product fresh and free of bacteria.

We are so excited for you to try this life-changing product. We know you will be amazed by it’s ability to truly hydrate the skin, correct discoloration, provide SPF protection and still allow your radiant skin to shine through. Although we develop all of our products to be leaders in the industry, we can’t wait to watch this one revolutionize it.

Super Powers

  • High-Tech Airless Pump
  • SPF 20
  • Water Resistent
  • EWG-verified

Beneficial Ingredients

  • Broccoli Seed Oil
  • Pomegranate
  • Coconut Oil
  • Green Tea
  • Aloe
  • Ginseng Root
  • Peptide Complex
  • Algae Extract

No Nasties

  • Avobenzone
  • Oxybenzone
  • Parabens
  • DEA
  • Phenoxyethanol
  • Petrochemicals
  • Fragrance
  • Sulfate
  • Propylene
  • Glycol
  • GMOs
  • Phthalates
  • Dimethicone
  • Nano Particles
  • Mineral Oil

 

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

Get The Look Margot Robbie

W3LLDONE TEMPLATE - Margot Robbie

W3LLDONE: get this beautiful Margot Robbie look using all-natural, nontoxic and cruelty-free products from W3LL PEOPLE and ONE LOVE ORGANICS!

It happens every summer. I remind myself about sun damage and dutifully slather on the SPF like any good #NaturalWarrior would. Then I see someone bronzed and glowing and looking oh-so-summery and momentarily I want to toss my SPF in the trash and spend the summer soaking up all the rays!

Those were my feelings when I saw Vogue’s June cover shot of Margot Robbie. She’s so gorgeous. So tan. So glowing. I just wanted that sun-kissed glow like Margot! I’m so thankful we exist in an age where sun damage and cancer-causing rays are not needed to get her look!

Glowing like Margot is simply a matter of bronzer and brightener. I start by evening out my skin-tone with stick foundation like the Narcissist Foundation Stick. Just a small amount on any blemishes or redness helps even out the color but still keeps my skin looking dewy and natural! Use the Bio Bronzer to create contours and add color into cheeks. Don’t be shy! You can put it on your decollete and shoulders, too!

Next, highlight with the Bio Brightener (either the stick or the powder) to get the glowing-from-within look. Look in a mirror and pay attention to which areas the light is naturally hitting —-orbital bones, top of the cheeks, collarbones, very tip of the shoulder. These are the areas that can be accentuated with just a quick swipe of brightener.

Finish off your summer look  by swiping lids with a neutral shadow such as Elitist 814 that keeps them looking natural and pool ready. Accentuate the natural color of your lips but continue the “golden” look with Bio Extreme Lipgloss in Gold on your lips! We like to finish off this entire look with a quick spritz of One Love Organics Vitamin D Moisture Mist! It hydrates your skin with shiitake mushroom and provides a rich dose of antioxidants that help to shield your skin from free radicals and sun damage. Now get out there and flaunt that (totally safe) summer glow, #NaturalWarrior!

If you recreate this look be sure to share it with us on Instagram tagging @W3LLPEOPLE and using hashtag #BEW3LL!

We think equality is beautiful.

W3LL-PEOPLE-Product Equality Image

 

W3LL PEOPLE is proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Thanks to the unmatched quality and performance of our luxurious, nontoxic, natural cosmetics we have experienced phenomenal growth since launching 2008. 

In that time we’ve had the extraordinary opportunity to touch thousands of women all across the country with mission-minded makeup. We’ve listened to their stories that range from outrageously silly to overwhelmingly gut-wrenching. These stories have moved our team. We’ve learned our Brave Beauties face a host of challenges. Some want to feel more confident in the work place, some want to invest in better self-care, some want to teach their kids good habits…and some are fighting for their lives.

This profound experience inspires our team now more than ever to take beauty to a better place–for everyone. Our name says it all, we are a brand by the people for the people. Yet, it concerns us that certain communities may be priced out of enjoying our gorgeously-good-for-you makeup. For this singular, but powerful reason, we are electing to reduce our prices. Our intent is to make our products more accessible to a larger audience, expanding our reach and the accessibility of better, healthy products.

The more successful we are, the more we achieve greater cost efficiencies in manufacturing. Now we’re in a position to share the savings from higher volume production with our customer. Essentially we’re paying it forward–and it feels pretty damn good. So check out our site and visit our retailers to enjoy our premium quality products at a more affordable price. 

You’re still going to see the same delicious organic botanicals in our ingredients. You’re still going to revel in our stylish packaging. You’re still going to be wowed by the award-winning performance of our nontoxic products. All this remains untouched, but now at a better value. 

WP Testimonial

In sync with our revised pricing structure, we are forging exciting partnerships with top retailers including Birchbox, Whole Foods Market, Target, Detox Market, Credo Beauty and Pharmaca in order to make our products accessible to just about everyone, everywhere. Thanks to our inspired leadership, keen product ingenuity and tireless drive, W3LL PEOPLE is growing our community of Brave Beauties and proving that makeup doesn’t have to be harmful to be powerful. 

#BEW3LL

The W3LL PEOPLE Team

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