Tag Archives: beauty

W3LL PEOPLE Launches in Whole Foods Market® Midwest 


Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin

W3LL PEOPLE is thrilled to announce the launch of its luxurious, nontoxic, high-performance makeup at 18 Whole Foods Market Midwest stores, following the company’s hugely successful launch at the Whole Foods Market Global flagship store in Austin, Texas last month. The addition of W3LL PEOPLE products to Whole Foods Market Midwest stores makes the world’s leading natural and organic foods grocer the exclusive retailer for W3LL PEOPLE products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.

W3LL PEOPLE’s modern approach to beauty is built on simplicity, authenticity and performance, and the state-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that’s unbelievably light. Building upon its breakthrough success within the prestige beauty category, W3LL PEOPLE is excited to lead the charge in the premiumization of natural beauty within the masstige channel. Partnering with Whole Foods Market provides unprecedented access to healthy, honest, high performance makeup for everyone all across the country looking to making smarter, healthier choices in their beauty routine.

“W3LL PEOPLE has happily taken on the challenge of proving that prestige beauty and wellness are not mutually exclusive,” said James Walker, co-founder of W3LL PEOPLE. “We are thrilled to be launching at 18 Whole Foods Market Midwest stores and having the company be the exclusive retailer for our clean beauty products in the area. As the go-to authority in high quality natural and organic products, Whole Foods Market is the perfect partner for W3LL PEOPLE.”

The complete list of Whole Foods Market Midwest locations that will now carry 48 natural makeup must-haves from W3LL PEOPLE includes:


Chicago Neighborhoods

  • Edgewater – 6009 N. Broadway Ave.
  • Gold Coast – 30 W. Huron
  • Lincoln Park – 1550 N. Kingsbury St.
  • Streeterville – 255 E. Grand Ave.

Chicago Suburbs

  • Elmhurst – 215 S. Route 83
  • Evanston – 2748 Green Bay Rd.
  • Northbrook – 840 Willow Rd.
  • Naperville – 2607 W. 75th St.
  • Schaumburg – 750 N. Martingale Rd.
  • Willowbrook – 6300 Kingery Hwy.


  • Rochester Hills – 2918 Walton Blvd.


  • Edina – 7401 France Ave. S.
  • Maple Grove – 12201 Elm Creek Blvd. N.


  • St. Louis – 4577 W. Pine Blvd, Opening May 25, 2016
  • Town and Country – 1160 Town and Country Crossing


  • Omaha – 10020 Regency Cir.


  • Milwaukee – 2305 N. Prospect Ave.
  • Wauwatosa – 11100 Burleigh St.

In celebration of the launch, the following initiatives will take place:

  • W3LL PEOPLE Gift With Purchase at Whole Foods Market Midwest locations carrying the brand April 29 – May 1, while supplies lasts
  • W3LL PEOPLE makeup demonstrations at Whole Foods Market locations carrying the brand on April 30 and May 1, dates vary depending on location
  • Meet the Maker event with co-founder Shirley Pinkson at Whole Foods Market Kingsbury, 1550 N. Kingsbury St on May 14


W3LL PEOPLE products will be debuting in additional Whole Foods Market regions across the country in the coming months.

Please stay tuned at www.w3llpeople.com or sign up for our emails to receive alerts about locations launching near you!





Pink Essentials

Pink Essentials Blog Image

4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

You’re sure to look fresh and totally rejuvenated with this simple 4-product makeup look featuring a few products from The Essentials for Spring 2016 collection! Each season, our team of experts curates a special collection of products that highlights the hottest trends in beauty. You can check out our current essentials here.

This quick look is perfect for everyday and is great when you are pressed for time. Start by neutralizing redness and covering blemishes with our new Bio Correct Multi-Action Concealer. Our Bio Correct has a mousse formula with great coverage, and is also loaded with the benefits of blue algae extract and caffeine to help depuff and smooth! Use it under your eyes to look instantly more awake and refreshed. We also recommend using a small amount across your lids as an eyelid primer (go ahead, try it, you won’t believe how well it works)! While it is still tacky buff our Elitist Eyeshadow Powder 814 from lash line to brows for a neutral, peachy eye that stays put all day long without the use of chemicals or toxic ingredients.

Now that your skin is evened out and glowing, try applying a pop of color to the apples of your cheeks using our Universalist Multi-Stick 7! Apply a quarter-sized circle of color onto the very apple of your cheeks, and then blend softly into skin using your fingertips.

Next, you’re going to put your cheek color on your eyes and your eye product on your cheeks. Are you following us? We promise, this is gorgeous (and a tip that is approved by our green beauty guru, Shirley)! Take the Universalist 7 and apply a small amount to your finger, then blend it into the crease of your eye for a very natural daytime smoky effect. Take your Elitist Eyeshadow Powder 814 and using your finger or a small brush simply place a small dot of it directly onto the apple of your cheek (it’s where the pupil of the eye and nostril meet) and then blend in lightly. It will give you an inner glow that helps you look radiant and healthy!

Finish with your lips! Push your multitasking even further by using Universalist 7 as a base color on your lips, and then top it with our Bio Extreme Lipgloss in Nude Rose. Or keep it simple with just the gloss, we’ll leave that up to you! Finish the entire look with a coat of our no clump, no smear, no chemicals Expressionist Mascara!

Try out this tutorial, and then show us your finished look on Instagram by tagging @W3LLPEOPLE and #BEW3LL!


4 Products and one beautiful makeup look featuring nontoxic, vegan, cruelty free beauty products from W3LL PEOPLE.

Bio Correct Multi-Action Concealer Application

Tutorial Post Lead Image

Our newest product, Bio Correct Multi-Action Concealer, is a game-changer and we can’t wait for you to take it for a spin! To apply Bio Correct Multi-Action Concealer simply warm and blend the product with your fingetrip or use our W3LL PEOPLE Foundation Brush to tap and blend onto the complexion. The water-resistant formula targets hyper-pigmentation and redness, correcting color and tone immediately upon application. One swipe will make you a firm believer in the power of natural, nontoxic cosmetics.

Before and After Shot Blog Post

Upon contact with skin this mousse formula warms up, melts effortlessly into skin, and goes to work delivering organic botanical benefits to your skin. As shown on our model Laura (above), redness in the skin is instantly neutralized as the product is buffed into her skin, resulting in a light, radiant glowthat still allows the natural beauty of her skin to shine through.

Check out our launch post to learn more about this revolutionary product, it’s ingredients, and how to select your shade. We currently have samples available to help you find your perfect match.

Pro Tip: Try using our Bio Correct Multi-Action Concealer as an eyeshadow primer! Apply a thin layer to upper lid and then press your favorite Elitist Eyeshadow Powder across lid for all-day wear.  Ta-da!

Share your experience with our new Bio Correct Multi-Action Concealer on Instagram by tagging @W3LLPEOPLE and #BeW3ll #Concealer

W3LL PEOPLE Bio Correct Multi Action Concealer Before and After - natural, nontoxic, vegan and cruelty-free concealer that uses the power of coffee, pomegranate, aloe, coconut and algae to TREAT your skin.

New! Bio Correct Multi-Action Concealer

W3LL PEOPLE Bio Correct Mutli-Action Concealer

It is finally time to introduce you to the newest member of the W3LL PEOPLE family. Our Bio Correct Multi-Action Concealer, we  couldn’t be more excited and just damn proud of this product!

This luxury mousse concealer offers high-impact coverage. As a powerful cream concealer it provides more coverage than our Narcissist Foundation  Sticks or Altruist Foundation Powder, making it the perfect companion for under-eye circles or a pesky blemish.

WP Bio Correct Multi Action Concealer Ingredients

But covering up the issue isn’t Bio Correct’s only super power. Bio Correct Multi-Action Concealer is also fortified with a kick ass blend of ingredients that will help to treat your skin while you wear it. Organic coffee beans provide the formula with a dose of caffeine that helps to depuff your skin. A unique peptide complex firms skin and improves texture. Algae extract helps make your skin brighter and more radiant while combating hyper pigmentation. Organic aloe soothes and coconut oil helps to nourish and hydrate the skin. We didn’t call it “Multi-Action” just for fun, it truly is a multi-tasking powerhouse and like all W3LL PEOPLE cosmetics, it is free from harsh artificial chemicals like parabens, propylene glycol and dimethicone.

Bio Correct Multi Action Concealer Shades


Bio Correct Multi-Action Concealer is currently available in 4 shades: Fair, Light, Medium and Medium/Dark. We know this product is going to take the green beauty world by storm and we can’t wait for you to be there for the party, #NaturalWarrior!

Share your experience with our new Bio Correct Multi-Action Concealer on Instagram by tagging @W3LLPEOPLE and #BeW3ll & #Concealer so we can see all your beautiful faces!

Bright Eyes Kit

The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE

We like to make things easy, and our Bright Eyes Kit makes the switch to nontoxic eye-makeup simple and pretty darn affordable (yo, it’s currently $29!). We all know that the products we put on our skin can be absorbed directly into our precious bodies (we’ll spare you the lecture), and that sentiment is even more urgent when it comes to the products you are using around your eyes.

Conventional mascaras, eyeliners and eyeshadows can contain a variety of harmful ingredients, such as parabens, aluminum powder, propylene glycol, retinyl acetate and more words that are exhausting to type. These ingredients can not only cause irritation and allergic reactions, but they can also cause biochemical or cellular level changes. What?! All from a little mascara? Yes, ma’am.

Our products are not only natural and nontoxic, but they are also powerful performers! Our formulas are thoroughly tested, because we believe that natural, safe, nontoxic cosmetics can kick the ass of any conventional beauty product and we want to prove that perfectly lined eyes and bold, fluffy lashes are attainable with natural products.

The best natural mascara and eyeliner from W3LL PEOPLE, modeled by Laura Ehlers.

Our Bright Eyes Kit contains our award-winning Expressionist Mascara and our all-natural Hypnotist Eyepencil. Our Expressionist Mascara is 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal-tar free, aluminum free, fiber-free and clump-free! It is instead formulated with a dose of sunflower seed oil to help improve the overall health of your lashes. Our Hypnotist Eyepencil also ditches all those nasties, and is instead designed to be moisturizing and nourishing to the eye area.

Grab your kit, create a beautiful eye look and share it with us on Instagram with #NaturalWarrior!

 The best natural mascara and eyeliner together in one kit! No toxins, no clumps, no smudge! | W3LL PEOPLE

Let's Be Friends