New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color! A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should enhance your natural eye color, making your iris look more vivid and bright, but it can enhance your entire look and is an fun way to freshen your beauty routine for spring.

Our series of Expressionist Mascara has been expanded to include Pro Blue, Pro Brown, and Pro Purple. Like our fan-favorite Expressionist Mascara Pro Black, our colorful new additions are formulated without harsh artificial chemicals or petroleum derivatives. They are 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free! Unlike conventional mascaras, ours nourishes your lashes with a synergistic botanical blend while hyper pure mineral pigments create bold color!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!

We love to break the rules, so we encourage you to try out whichever color looks the most appealing to you—-each one looks beautiful on any eye color and add the perfect boost to your natural eye color. Our Beauty guidelines suggest that purples and plums will make blue or green eyes look more vivid and vibrant, while blue mascara will bring out the gold highlights in brown or hazel eyes. The brown formula works for everyone, is a softer option than black, and is rumored to help you look younger and fresher!

Which new Expressionist Mascara will transform your look this spring? Show us how you are wearing them on Instagram by tagging @W3LLPEOPLE and #BEW3LL #Mascara!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!

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