Category Archives: natural cosmetics

W3LL Women Wednesdays

Brands who support women: meet W3LL PEOPLE

We believe that women’s rights are human rights, and that is why we are launching a new initiative: W3LL WOMEN WEDNESDAYS! On the 3rd Wednesday of every month we will donate 20% of all sales of W3LL PEOPLE products to a cause benefiting women! This month we will be donating 20% of sales to Planned Parenthood because we believe in empowering and supporting women and their rights.

We will donate to a different cause each month, and we’d love to know what organizations are important to you! Send us your suggestions through direct message on Instagram or Facebook.

If you shop today we’d like to thank you for helping us make a positive impact on the lives of women.

Sales include only W3LL PEOPLE products purchased at or at either W3LL PEOPLE Studio locations in Austin, Texas.


Bio Tint Multi-Action Moisturizer has Arrived


Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today we are unveiling a product that is more than four years in the making. One that has nearly killed us to keep under-wraps. And one that we know the green beauty world has been waiting for.

Our new Bio Tint Multi-Action Moisturizer is about to become the hero of your beauty routine. It isn’t a bb cream, cc cream, primer or lotion. It’s our Bio Tint Multi-Action Moisturizer because this product literally does it all, with a long list of healthy ingredients that nourish and benefit your skin, and a prestigious EWG-verified certification to top it off!

Like so many of our products, this one began as a mission: develop a tinted moisturizer that does not contain dimethicone or silicone, provides broad spectrum SPF protection, enhances the overall tone of the skin, and has a satin finish.

We found safe SPF 30 protection by adding 20% zinc, which is nontoxic and beneficial to the skin. We achieved the perfect skin-tinting formula through years of testing and tweaking. And we mastered the satin finish through the discovery of broccoli seed oil, which effortlessly allows Bio Tint to spread and absorb evenly on your skin. It also prevents creasing much like dimethicone or silicone would, but unlike those crappy fillers, broccoli seed oil actually benefits your skin with a healthy dose of Vitamin K.

The technology doesn’t stop with the ingredient-rich formula, baby. We also went above and beyond with the packaging, bringing you a high-tech, airless pump that puts this tinted moisturizer ahead of all competitors. Although Bio Tint comes in a simple (travel friendly!) tube, the airless pump helps deliver the perfect amount, while keeping your product fresh and free of bacteria.

We are so excited for you to try this life-changing product. We know you will be amazed by it’s ability to truly hydrate the skin, correct discoloration, provide SPF protection and still allow your radiant skin to shine through. Although we develop all of our products to be leaders in the industry, we can’t wait to watch this one revolutionize it.

Super Powers

  • High-Tech Airless Pump
  • SPF 20
  • Water Resistent
  • EWG-verified

Beneficial Ingredients

  • Broccoli Seed Oil
  • Pomegranate
  • Coconut Oil
  • Green Tea
  • Aloe
  • Ginseng Root
  • Peptide Complex
  • Algae Extract

No Nasties

  • Avobenzone
  • Oxybenzone
  • Parabens
  • DEA
  • Phenoxyethanol
  • Petrochemicals
  • Fragrance
  • Sulfate
  • Propylene
  • Glycol
  • GMOs
  • Phthalates
  • Dimethicone
  • Nano Particles
  • Mineral Oil


NEW!! Expressionist Liquid Eyeliner


New! Expressionist Liquid Liner from W3LL PEOPLE! Natural, powerful, vegan and cruelty free!

Hello, internet, can you hear us? We’re a tad bit nervous that this post might cause you to go up in flames, but try to remain calm: today we’re launching green beauty’s first-of-its-kind liquid eyeliner. Meet our Expressionist Liquid Liner in Pro Black!

We feel confident saying that this is unlike any liquid liner you have ever used. Because first of all, it actually works. It doesn’t budge. We spent the time and energy to develop a liquid liner that works without the use of chemical adhesives or heavy metals, to ensure that our liquid liner would have an ingredient list we could be proud of. One free of the shit you’ll find in conventional liners.

Our liquid liner is a game changer. Among it’s pure, plant-based ingredients you’ll find Eye Bright, a soothing ingredient that has centuries of research behind it, and of course delicious ingredients such as aloe and rosemary, a natural anti-microbial . But once you get over the shock of a liquid liner that actually works and has health benefits, we want you to also take time to appreciate the kick-ass innovation behind the brush.expressionist-liquid-liner-state-of-the-art-brush-from-w3ll-people

You’ll find this felt-tip brush to be a bit longer and a touch more firm, tapering down into an ultra-fine point. The increased length + firmness give you ultimate control and versatility. This brush will help even an eyeliner-amateur flawlessly master everything from the finest line to a thick-winged cat-eye .

So what do you say, Brave Beauty? Are you ready to experience Green Beauty’s first all-star Liquid Liner? We can’t wait for you to add our Expressionist Liquid Liner to your beauty line-up.

W3LL PEOPLE 2016 Holiday Kit


The 2016 Holiday Kit From W3LL PEOPLE featuring 4 natural, safe, nontoxic beauty products!
We’re making our list, and checking it twice. So, Brave Beauty, have you been naughty or nice? We know you’ve probably been a little naughty this year (we all have!) but you won’t find any of the products in our limited edition Beauty Basics Kit for $37.99 a $74.95 value, on Santa’s Naughty List (or the EWGs, for that matter)!
Our Beauty Dream Team is here to get you party ready with an on-trend holiday makeup look! They have been busy expertly curating this limited edition W3LL PEOPLE Beauty Basics Kit to help you create the perfect look for all of your sparkly holiday soirees! Not only is this kit the perfect holiday look all wrapped up for you,  but the hot new shade of our beloved Bio Extreme Lipgloss is the big shiny red bow on top! Our new Candy Apple Red Bio Extreme Lipgloss is loaded with a hydrating blend of coconut oil and soothing organic aloe to keep your lips nourished! You’ll have party-ready lips for the holidays and a new favorite gloss for all of 2017!
The 2016 Holiday Kit From W3LL PEOPLE featuring 4 natural, safe, nontoxic beauty products!
Two of our nontoxic eye products team up in this kit to help you create a sexy, sophisticated and defined look. A quick sweep of your lids with our Elitist Eyeshadow in Sparkling Champagne gives them just the right amount of sparkle for the office holiday party, while layering it will have you ready to watch the ball drop on New Year’s Eve. Similarly, the Black Hypnotist Eyeliner can be turned up or down to suit the occasion. Keep it clean for a defined, sophisticated look, or blend it out for a look that is sultry and more dramatic. In either case, you’ll benefit from a nourishing formula and lack of harsh chemicals.
Luminous skin might be our favorite winter trend, so you’ll find a Bio Brightener Stick Cream Mini in this kit to help build luminosity and shape the peaks and curves of your complexion.  Use a dab of this crowd-pleasing highlighter on orbital bones, on top of cheeks and down the center of your nose for a complexion that is ready to mix and mingle.
The Beauty Basics Kit also makes a perfect gift to put under the tree. You can feel confident gifting products that are always formulated with no harsh artificial chemicals, preservatives or petroleums, but is instead powered by an advanced botanical complex of organic aloe, organic chamomile and organic green tea.
Have a holly, jolly time, Brave Beauty! Share your beauty looks with us on Instagram with @W3LLPEOPLE and #BEW3LL!

Help Us Defeat Cancer

In the early days, when W3LL PEOPLE was merely a concept being carefully crafted by three dreamers, the diagnosis of W3LL PEOPLE cofounder Shirley’s mother with breast cancer gave the trio even more motivation to continue pushing forward with their mission: women deserve to know what’s in the products they use. Products can perform without the use of toxic ingredients. Feeling your best shouldn’t put your health at risk.

And so the battle began, both for Shirley’s mother, who we are happy to say is a survivor, and for our beauty dream team, who took W3LL PEOPLE from merely a dream to a thriving reality. With more and more research showing the harmful effects of toxic ingredients on women’s health, we consider each toxic foundation, mascara or blush that is replaced by a safe alternative, a slap in the face of cancer. Together, we are helping kick cancer’s ass.

This October we are excited to announce a few initiatives that further our passion for this near-to-our-heart cause, because, unfortunately, we know that breast cancer hits close to home for so many of you, too. During the entire month of October we’ll be donating 100% of proceeds from our Pink Coral Universalist Multi-Stick 13 and our Natural Warrior Tee to the National Breast Cancer Foundation. As a fellow grass-roots movement, we relate to their mission, and appreciate that donations go directly to breast cancer research, providing mammograms to women in need, and helping those actively fighting the disease with various types of resources and support.











Our team is on the ground in this battle, too. This weekend our Green Beauty Pros in Austin, Texas, will participate in Run for the Cure – Austin, to help further raise funds for breast cancer. Following the event, participants will be able to stop by our W3LL PEOPLE booth and try out some of our natural, vegan, cruelty-free, nontoxic, cancer-kicking cosmetics.

If you’re in Austin, stop by! If not, shop our Pink Coral Universalist Multi-Stick 13 and Natural Warrior Tee online to help us write a big fat check to NBCF. As a team, we are truly humbled that our dream has brought us here, to a place where we can rally the troops and continue this battle. Next stop: a world without cancer. Fight on, warriors.

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