Category Archives: natural cosmetics

Healthy Makeup Swap: Our Nudist Colorbalms

Healthy Makeup Swap: trade in your Bobbi Brown Extra Lip Tint for W3LL PEOPLE's Nudist Colorbalm, infused with jojoba oil, sunflower seed oil, carrot seed oil, chamomile and aloe.

Did you know that the average woman consumes between 4-7 pounds of lip products over the course of her lifetime? The average application is around .06 grams, and unless you wipe it off onto a napkin that product either ends up absorbed through your skin, or consumed as you eat that sandwich or inadvertently lick your lips throughout the day. The lesson: what we put on our skin (no matter what the product is) ends up in our system. We need to make sure all the products we use are healthy and safe.

Meet our Nudist Colorbalms, which make one helluva healthy replacement for all of your toxic lip products. Conventional lipsticks often contain lead, arsenic and mercury (yuck!).  Our Nudist Colorbalm is a true 3-in-1 multi-action product. They moisturize like a balm, add color like a stain, and treat lips throughout the day or night like your favorite lip mask.

Nudist Colorbalms are the love child of a lipstick and a lipbalm. They are designed to look phenomenal with a hint of color ranging from clear to deep berry and also to provide penetrating hydration. These gorgeous little beauty balms contain 70% organic content, are EWG verified as well as USA Organic Certified. Check the ingredient label and you’ll find plant-based power from jojoba oil, sunflower seed oil, red raspberry seed oil, carrot seed oil, chamomile and aloe. What you won’t find are any of the crappy fillers, harsh chemicals or parabens. This luxury lip treat leaves your stressed lips soothed, supple and protected.  Clothing is optional.

Get your Nudist Colorbalm today and share a photo with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

Get the Look: Michelle Williams

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Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the adorable fact that Michelle Williams and Emma Roberts showed up to the big event in similar dresses — both in figure flattering designs that were black on top and cream on bottom with plunging necklines. While both women looked remarkable, we couldn’t stop staring at Williams — whose look was elegant, clean and simple but showcased her best features — healthy, glowing skin and beautiful eyes.

The secret to Michelle’s natural makeup look is to keep your product list small, and opt to layer products with hydrating ingredients for skin that is dewy and glowing. To get started recreating Michelle’s look using our safe, cruelty-free, nontoxic products — our W3LL PEPOLE co-founder suggests you even out the skin tone, neutralize dark circles and quickly cover blemishes with our Bio Correct Multi-Action Concealer.

Not only does it effortlessly cover those little imperfections, Bio Correct also treats your skin with a formula that helps depuff through the use of coffee and protects skin with a dose of coconut oil and anti-aging peptides! If you prefer more coverage on top of the concealer we suggest buffing skin with our re-imagined Altruist Foundation Powder. This updated supernatural formula breathes with your skin thanks to featherlight, triple-milled pigments that are infused with organic aloe and freshwater pearl powder. This game-changing foundation warms up to your skin to provide a flawless, soft-focus finish.

Next, add a a subtle wash of creamy color to the apples of cheeks using the peachier shade from our Nudist Multi-Use Duo! Keep it subtle so that the color isn’t too overwhelming—the true secret to getting a glow like Michelle’s is with highlighter. We love our Bio Brightener Stick, which has the perfect champagne tone that looks great on every skin tone and isn’t too sparkly. The cream formula allows for a flawless blend with the foundation and blush and offers a hydrated finish. Press it onto the center of the cheeks and sweep it up around the orbital bone. But don’t feel like you have to stop there – this fan favorite is also great applied down the center of your nose, just above or below the arches of your brows, or even across your décolleté and shoulders.

To finish recreating Michelle’s look go with a sophisticated but simple eye! Start by applying a thin black line right at your lashes using our Expressionist Liquid Eyeliner. To achieve a tight line with our Expressionist Liquid Eyeliner, use only the very tip of the felt-tipped brush and dot just along the lash line. Then add a double coat of our Expressionist Mascara to get lashes that are extra lush and fluffy. To help lengthen and separate your lashes hold the rubber bristles of the Expressionist Mascara brush at the very base of your lashes and extend with long upward strokes to coat from root to tip. Now that you’re glam and glowing we hope you have somewhere fancy to go!

If you recreate this look be sure to share it with us on Instagram tagging @W3LLPEOPLE and using hashtag #BEW3LL!

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

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They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
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If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

W3LL Women Wednesdays

Brands who support women: meet W3LL PEOPLE

We believe that women’s rights are human rights, and that is why we are launching a new initiative: W3LL WOMEN WEDNESDAYS! On the 3rd Wednesday of every month we will donate 20% of all sales of W3LL PEOPLE products to a cause benefiting women! This month we will be donating 20% of sales to Planned Parenthood because we believe in empowering and supporting women and their rights.

We will donate to a different cause each month, and we’d love to know what organizations are important to you! Send us your suggestions through direct message on Instagram or Facebook.

If you shop today we’d like to thank you for helping us make a positive impact on the lives of women.

Sales include only W3LL PEOPLE products purchased at W3LLPEOPLE.com or at either W3LL PEOPLE Studio locations in Austin, Texas.

 

Bio Tint Multi-Action Moisturizer has Arrived

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Hold on to your hats, ladies and gentlemen, because we are about to blow the roof off this place! Today we are unveiling a product that is more than four years in the making. One that has nearly killed us to keep under-wraps. And one that we know the green beauty world has been waiting for.

Our new Bio Tint Multi-Action Moisturizer is about to become the hero of your beauty routine. It isn’t a bb cream, cc cream, primer or lotion. It’s our Bio Tint Multi-Action Moisturizer because this product literally does it all, with a long list of healthy ingredients that nourish and benefit your skin, and a prestigious EWG-verified certification to top it off!

Like so many of our products, this one began as a mission: develop a tinted moisturizer that does not contain dimethicone or silicone, provides broad spectrum SPF protection, enhances the overall tone of the skin, and has a satin finish.

We found safe SPF 30 protection by adding 20% zinc, which is nontoxic and beneficial to the skin. We achieved the perfect skin-tinting formula through years of testing and tweaking. And we mastered the satin finish through the discovery of broccoli seed oil, which effortlessly allows Bio Tint to spread and absorb evenly on your skin. It also prevents creasing much like dimethicone or silicone would, but unlike those crappy fillers, broccoli seed oil actually benefits your skin with a healthy dose of Vitamin K.

The technology doesn’t stop with the ingredient-rich formula, baby. We also went above and beyond with the packaging, bringing you a high-tech, airless pump that puts this tinted moisturizer ahead of all competitors. Although Bio Tint comes in a simple (travel friendly!) tube, the airless pump helps deliver the perfect amount, while keeping your product fresh and free of bacteria.

We are so excited for you to try this life-changing product. We know you will be amazed by it’s ability to truly hydrate the skin, correct discoloration, provide SPF protection and still allow your radiant skin to shine through. Although we develop all of our products to be leaders in the industry, we can’t wait to watch this one revolutionize it.

Super Powers

  • High-Tech Airless Pump
  • SPF 20
  • Water Resistent
  • EWG-verified

Beneficial Ingredients

  • Broccoli Seed Oil
  • Pomegranate
  • Coconut Oil
  • Green Tea
  • Aloe
  • Ginseng Root
  • Peptide Complex
  • Algae Extract

No Nasties

  • Avobenzone
  • Oxybenzone
  • Parabens
  • DEA
  • Phenoxyethanol
  • Petrochemicals
  • Fragrance
  • Sulfate
  • Propylene
  • Glycol
  • GMOs
  • Phthalates
  • Dimethicone
  • Nano Particles
  • Mineral Oil

 

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