Category Archives: natural cosmetics

Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

New Product! W3LL PEOPLE Bio Booster Facial Serum

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W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Give your beauty routine a much deserved boost with W3LL PEOPLE’s NEW all-in-one Bio Booster Facial Serum. Our team is unusually excited about this latest product innovation because, well, it’s EVERYTHING. Packed with highly efficacious organic botanicals, it’s a nutrient-rich serum that will quickly become your favorite multi-tasking beauty secret.

If you’re like us, your vanity cabinet is spilling over with random serums, oils and moisturizers all requiring exhaustingly specific application. For the minimalist girl on the go, dealing with an over-burdened skincare regimen can be overwhelming and impossible. That’s why we designed Bio Booster Facial Serum with not too many, but not too few, ingredients to synergystically treat all your key issues with one simple product.

As the green cross stamped on the bottle implies, Bio Booster Facial Serum is truly an emergency rescue for your skin. It’s formulated with very deliberate and active ingredients to be incredibly potent, so you see immediate results that help repair, rejuvenate and hydrate your complexion! Broccoli seed oil helps smooth and firm, organic turmeric calms and reduces redness, carrot seed oil helps filter UV rays, organic raspberry seed and black cumin combat breakouts, organic rose-hip oil (packed with vitamin c!) and pomegranate brighten, macadamia, jojoba and olive oils hydrate, and a rare algae extract combats hyper-pigmentation while lavender, green tea and calendula soothe and coddle skin with each application. There are no “fillers” in this star-studded concoction, which is why it has so much power in each beautiful drop. Given the level of performance and premium quality, the value of this cosmetic wonder at $28.99 is something to celebrate!

W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Bio Booster Facial Serum can be applied morning and night to freshly cleansed skin as a boosted skin treatment. Bio Booster Facial Serum is also the perfect companion to our Bio Tint Moisturizer, helping it spread effortlessly, amping up it’s already dewy glow, and infusing this phenomenal hybrid product with even more good-for-you ingredients! It can also be layered beneath our Altruist Foundation Powder or Narcissist Foundation Stick to help treat your skin throughout the day.

We’re thrilled to expand our collection with a product that is going to make such a positive impact on your skin and your beauty routine. Share your reviews with us at W3LLPEOPLE.com or on Intsagram @W3LLPEOPLE with tag #BEW3LL!

Full Ingredient list for Bio Booster Facial Serum:  Rosa Moschata (Rose hip) seed oil*, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Rubus Idaeus (Red Raspberry) Seed Oil*, Jojoba Oil/Macadamia Seed Oil Esters (and) Squalene (and) Phytosteryl Macadamiate (and) Phytosterols, Tocopherol (Vitamin E), Brassica Oleracea Italica (Broccoli) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract*, Daucus Carota Sativa (Carrot) Seed Oil*, Calendula Officinalis Flower Oil*, Melaleuca Leucadendron Cajaputi (Cajaput) Oil*, Curcuma Longa (Turmeric) Oil*, Nigella sativa (Black Cumin) Seed Oil, Urtica Dioica (Nettle) Extract*, Amyris Balsamifera (Amyris) Oil, Pelargonium Roseum Leaf (Rose Geranium) Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Neroli) Flower Oil, Citrus Aurantium Amara (Petitgrain) Leaf Oil, Pogostemon Cablin (Patchouli) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Santalum Album (Sandalwood) Oil, Canaga Odorata (Ylang Ylang) Flower Oil, Myroxylon Pereira (Balsam Peru) Resin. *Organic

 

Healthy Makeup Swap: Our Nudist Colorbalms

Healthy Makeup Swap: trade in your Bobbi Brown Extra Lip Tint for W3LL PEOPLE's Nudist Colorbalm, infused with jojoba oil, sunflower seed oil, carrot seed oil, chamomile and aloe.

Did you know that the average woman consumes between 4-7 pounds of lip products over the course of her lifetime? The average application is around .06 grams, and unless you wipe it off onto a napkin that product either ends up absorbed through your skin, or consumed as you eat that sandwich or inadvertently lick your lips throughout the day. The lesson: what we put on our skin (no matter what the product is) ends up in our system. We need to make sure all the products we use are healthy and safe.

Meet our Nudist Colorbalms, which make one helluva healthy replacement for all of your toxic lip products. Conventional lipsticks often contain lead, arsenic and mercury (yuck!).  Our Nudist Colorbalm is a true 3-in-1 multi-action product. They moisturize like a balm, add color like a stain, and treat lips throughout the day or night like your favorite lip mask.

Nudist Colorbalms are the love child of a lipstick and a lipbalm. They are designed to look phenomenal with a hint of color ranging from clear to deep berry and also to provide penetrating hydration. These gorgeous little beauty balms contain 70% organic content, are EWG verified as well as USA Organic Certified. Check the ingredient label and you’ll find plant-based power from jojoba oil, sunflower seed oil, red raspberry seed oil, carrot seed oil, chamomile and aloe. What you won’t find are any of the crappy fillers, harsh chemicals or parabens. This luxury lip treat leaves your stressed lips soothed, supple and protected.  Clothing is optional.

Get your Nudist Colorbalm today and share a photo with us on Instagram by tagging @W3LLPEOPLE and #BEW3LL.

Get the Look: Michelle Williams

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Along with some winning blunders and bloopers at the Academy Awards (and ohmygosh that ending, right?!) was the adorable fact that Michelle Williams and Emma Roberts showed up to the big event in similar dresses — both in figure flattering designs that were black on top and cream on bottom with plunging necklines. While both women looked remarkable, we couldn’t stop staring at Williams — whose look was elegant, clean and simple but showcased her best features — healthy, glowing skin and beautiful eyes.

The secret to Michelle’s natural makeup look is to keep your product list small, and opt to layer products with hydrating ingredients for skin that is dewy and glowing. To get started recreating Michelle’s look using our safe, cruelty-free, nontoxic products — our W3LL PEPOLE co-founder suggests you even out the skin tone, neutralize dark circles and quickly cover blemishes with our Bio Correct Multi-Action Concealer.

Not only does it effortlessly cover those little imperfections, Bio Correct also treats your skin with a formula that helps depuff through the use of coffee and protects skin with a dose of coconut oil and anti-aging peptides! If you prefer more coverage on top of the concealer we suggest buffing skin with our re-imagined Altruist Foundation Powder. This updated supernatural formula breathes with your skin thanks to featherlight, triple-milled pigments that are infused with organic aloe and freshwater pearl powder. This game-changing foundation warms up to your skin to provide a flawless, soft-focus finish.

Next, add a a subtle wash of creamy color to the apples of cheeks using the peachier shade from our Nudist Multi-Use Duo! Keep it subtle so that the color isn’t too overwhelming—the true secret to getting a glow like Michelle’s is with highlighter. We love our Bio Brightener Stick, which has the perfect champagne tone that looks great on every skin tone and isn’t too sparkly. The cream formula allows for a flawless blend with the foundation and blush and offers a hydrated finish. Press it onto the center of the cheeks and sweep it up around the orbital bone. But don’t feel like you have to stop there – this fan favorite is also great applied down the center of your nose, just above or below the arches of your brows, or even across your décolleté and shoulders.

To finish recreating Michelle’s look go with a sophisticated but simple eye! Start by applying a thin black line right at your lashes using our Expressionist Liquid Eyeliner. To achieve a tight line with our Expressionist Liquid Eyeliner, use only the very tip of the felt-tipped brush and dot just along the lash line. Then add a double coat of our Expressionist Mascara to get lashes that are extra lush and fluffy. To help lengthen and separate your lashes hold the rubber bristles of the Expressionist Mascara brush at the very base of your lashes and extend with long upward strokes to coat from root to tip. Now that you’re glam and glowing we hope you have somewhere fancy to go!

If you recreate this look be sure to share it with us on Instagram tagging @W3LLPEOPLE and using hashtag #BEW3LL!

W3LL PEOPLE Altruist Foundation Powder Re-Imagined

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They say good things take time. They also say if it isn’t broke, don’t fix it. Well, we’ve never really been the type to follow the rules.
Altruist Foundation Powder was among the first products we offered when we launched in 2013. Perfecting a safe, nontoxic mineral foundation powder full of good-for-you ingredients was one of our top priorities when founding W3LL PEOPLE, and we nailed it with Altruist. Our fans seemed to agree, making our Altruist Foundation Powder a cult-favorite in the green beauty community. Our inbox was filled with testimonials about how it had improved their skin and changed their life, and we never looked back.
In our tireless effort to leverage new trends and innovations, we recently remastered the Altruist with the goal of further improving it’s performance, benefits and utility.
Today we introduce you to a re-imagined Altruist Foundation Powder: she’s still the nontoxic mineral foundation you know and love, filled with the nourishing and rejuvenating properties of organic aloe, chamomile and green tea,  but with the added benefit of environmental protection from pure zinc. And, like our newly reformulated Bio Brightener Invisible Powder, Altruist now features the radiant, anti-aging benefits of luxurious, crushed freshwater pearl, making our already creamy foundation powder even more weightless, with an elegant finish that is dewy, not dry or chalky.
We also upgraded the packaging with a sexy new look AND a locking sifter seal to make the loose foundation powder travel-friendly and mess-proof for the natural beauty on the go.
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If you’ve been a long-time fan of Altruist, we feel confident saying that you are going to absolutely love the healthy skin benefits in the remastered formula!  It is quite simply the finest loose foundation on the market for achieving ultimate, natural looking coverage that feels creamy soft on the skin–without creasing or gathering. Share your experience with us on Instagram with @W3LLPEOPLE and #BEW3LL #Foundation.

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