Category Archives: beauty

W3LL PEOPLE for Target

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W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

Summer Essentials Kit

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Summer Essentials with Text

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a collection of summertime favorites just for you! The Summer Essentials Kit ($39.99 a $70 VALUE!) creates a simple but stunning look that is natural, nontoxic and created with ingredients that not only perform like complete rockstars, but also treat and nourish your skin!

We’ve taken our Bio Extreme Lipgloss in Peachy Pink, Bio Bronzer Stick, Purist 61 Blush Powder and Mini Bio Brightener Powder and wrapped all 4 products up in our Excursionist Makeup Bag a total value $70 for $39.99  limited edition kits that will be available for purchase only online or in our Austin Studio until they’re sold out!

Create our dewy summertime look by contouring your face with our Bio Bronzer Stick, blending into skin with the tips of your fingers. Then, add a pop of color to your cheeks with our Purist 61 blush powder, to wash the apples of your cheeks with a rosey summer glow that is infused with organic aloe, chamomile and green tea! Use our Bio Brightener Invisible Powder to provide invisible coverage and a radiant, soft-focus effect that blurs ?ne lines and softens skin imperfections to instantly create a naturally ?awless complexion with youthful glow.  Finish the look with our Bio Extreme Lipgloss in peachy pink, and enjoy the minty tingle as our state-of-the-art peptide technology smooths and plumps that pout! This little kit has everything you need to look perfectly flawless the entire summer.

Hustle over and grab your kit, put together this look and then show us how fierce you look by tagging us on Instagram with @W3LLPEOPLE and #BEW3LL!

 

Healthy Makeup Swap: Bio Bronzer

SWAP W3LL Bio Bronzer

Healthy Makeup Swap: Toss the NARS Multiple Stick and replace it with W3LL PEOPLE's nontoxic Bio Bronzer!

You’ll hear a lot of celebrities, makeup artists and everyday average women proclaim that bronzer is the one product they can’t live without. Just a quick sweep of that rich brown color and the face is washed with a healthy glow. It’s so fast but so gratifying. Bronzer and mascara and I could basically survive anything, you know what I mean?

But what I can’t survive is getting up every morning and putting retinyl acetate onto my skin. Retinyl acetate is an ingredient in NARS multi-stick and it is linked to biochemical or cellular levle changes, cancer, developmental toxicity, reproductive toxicity, and organ system toxicity. Glam, right? On it’s list of ingredients you’ll also find propylparabens, which are a known endocrine disruptor . EWG’s Skin Deep Database rates the Nars Multi Stick as a 6, and I don’t know about you, but my skin and my health deserve better.

So toss that stick to the side and make room for our Bio Bronzer Stick. It’s EWG Skin Deep rating of 2 makes me supremely happy, and I know that with ingredients such as organic aloe leaf, olive oil, green tea and vitamin E it is treating and benefiting my skin while I wear it.

Our Bio Bronzer Stick is available in one universal shade that perfectly blends into your complexion to create a healthy, sun-kissed glow. Want tips on how to master the look? Check out last week’s Summer Skin Solution blog post for pro tips from our green beauty guru, Shirley Pinkson!

W3LL PEOPLE Bio Bronzer | natural + nontoxic makeup

W3LL PEOPLE Launches in Whole Foods Market® Midwest 

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Whole Foods Market Midwest Becomes the Exclusive Retailer for W3LL PEOPLE Products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin

W3LL PEOPLE is thrilled to announce the launch of its luxurious, nontoxic, high-performance makeup at 18 Whole Foods Market Midwest stores, following the company’s hugely successful launch at the Whole Foods Market Global flagship store in Austin, Texas last month. The addition of W3LL PEOPLE products to Whole Foods Market Midwest stores makes the world’s leading natural and organic foods grocer the exclusive retailer for W3LL PEOPLE products in Illinois, Michigan, Minnesota, Missouri, Nebraska and Wisconsin.

W3LL PEOPLE’s modern approach to beauty is built on simplicity, authenticity and performance, and the state-of-the-art, all-natural formulas effortlessly deliver flawless coverage and soothing protection that’s unbelievably light. Building upon its breakthrough success within the prestige beauty category, W3LL PEOPLE is excited to lead the charge in the premiumization of natural beauty within the masstige channel. Partnering with Whole Foods Market provides unprecedented access to healthy, honest, high performance makeup for everyone all across the country looking to making smarter, healthier choices in their beauty routine.

“W3LL PEOPLE has happily taken on the challenge of proving that prestige beauty and wellness are not mutually exclusive,” said James Walker, co-founder of W3LL PEOPLE. “We are thrilled to be launching at 18 Whole Foods Market Midwest stores and having the company be the exclusive retailer for our clean beauty products in the area. As the go-to authority in high quality natural and organic products, Whole Foods Market is the perfect partner for W3LL PEOPLE.”

The complete list of Whole Foods Market Midwest locations that will now carry 48 natural makeup must-haves from W3LL PEOPLE includes:

Illinois

Chicago Neighborhoods

  • Edgewater – 6009 N. Broadway Ave.
  • Gold Coast – 30 W. Huron
  • Lincoln Park – 1550 N. Kingsbury St.
  • Streeterville – 255 E. Grand Ave.

Chicago Suburbs

  • Elmhurst – 215 S. Route 83
  • Evanston – 2748 Green Bay Rd.
  • Northbrook – 840 Willow Rd.
  • Naperville – 2607 W. 75th St.
  • Schaumburg – 750 N. Martingale Rd.
  • Willowbrook – 6300 Kingery Hwy.

Michigan

  • Rochester Hills – 2918 Walton Blvd.

Minnesota

  • Edina – 7401 France Ave. S.
  • Maple Grove – 12201 Elm Creek Blvd. N.

Missouri

  • St. Louis – 4577 W. Pine Blvd, Opening May 25, 2016
  • Town and Country – 1160 Town and Country Crossing

Nebraska

  • Omaha – 10020 Regency Cir.

Wisconsin

  • Milwaukee – 2305 N. Prospect Ave.
  • Wauwatosa – 11100 Burleigh St.

In celebration of the launch, the following initiatives will take place:

  • W3LL PEOPLE Gift With Purchase at Whole Foods Market Midwest locations carrying the brand April 29 – May 1, while supplies lasts
  • W3LL PEOPLE makeup demonstrations at Whole Foods Market locations carrying the brand on April 30 and May 1, dates vary depending on location
  • Meet the Maker event with co-founder Shirley Pinkson at Whole Foods Market Kingsbury, 1550 N. Kingsbury St on May 14

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W3LL PEOPLE products will be debuting in additional Whole Foods Market regions across the country in the coming months.

Please stay tuned at www.w3llpeople.com or sign up for our emails to receive alerts about locations launching near you!

 

 

 

 

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