Category Archives: beauty

5 STEPS TO HYDRATED WINTER BEAUTY

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Beauty Tutorial: 5 products and 5 simple steps for a hydrated winter beauty look using natural, vegan, cruelty-free products from W3LL PEOPLE!

While we love the arrival of winter and all the joys that come with the season, the dry winter air does a great job of zapping the moisture from our skin! That’s why when the temperature drops, our beauty routine gets ultra-hydrated!

We combine two of our favorite products to create a super-charged base that helps seal in moisture, even out skin-tone, and protect skin from the harshest winter elements. Then we layer on some of our favorite cream-based products to add to our luminous glow and keep skin looking supple and glowing all day long. Follow along below for our 5 product, 5 step, 100% hydrated winter beauty look!

  1. Begin by combining a dime-size amount of Bio Tint Multi-Action Moisturizer and 1-2 drops of our Bio Booster Facial Serum in the palm of your hand. Gently mix until combined, and then press into your face and neck, blending where necessary with the tips of your fingers. The Bio Booster Serum uses broccoli seed oil to help prime the skin, while its jojoba, macadamia and olive oils moisturize! Our Bio-Tint offers medium coverage and the natural protection of SPF 30!
  2. Next, add a contour and highlight to your skin using our Natural Highlight an Contour Duo, which is formulated to absorb excess oil, while the cream-based formula keeps your overall look luminous and hydrated! Sweep the bronzer under cheekbones and alongside your nose.
  3. The last step for the complexion is to highlight the peaks of your face by pressing the duo’s highlighter onto orbital bones, the center of your nose, and peak of your lips. This is the product that can help restore glow to dull winter skin!
  4. We love the way our Nudist  Multi-Use Cream Stick in Nude Rose gives a natural, wintery flush to the face! This multi-tasker can be used on cheeks, eyes and lips, and for this look we recommend using it to add a pop of color to all three! Apply it to the apples of your cheeks for a “just came in from sledding” glow!
  5. Finish this wintery look with two coats of our award-winning Expressionist Mascara. Press the wand into the base of your lashes and extend upward, allowing the state-of-art rubber-bristled wand to help separate, lengthen and curl your lashes!

We love this quick, simple look for everyday of the week in the winter! Not only does it look gorgeous, but the products are designed to moisturize your skin while also protecting it from further damage or dryness. Try out this tutorial and share your final look with us on Instagram by tagging @W3LLPEOPLE with tag #BEW3LL!

W3LL PEOPLE for Target

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W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

Summer Essentials Kit

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Summer Essentials with Text

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a collection of summertime favorites just for you! The Summer Essentials Kit ($39.99 a $70 VALUE!) creates a simple but stunning look that is natural, nontoxic and created with ingredients that not only perform like complete rockstars, but also treat and nourish your skin!

We’ve taken our Bio Extreme Lipgloss in Peachy Pink, Bio Bronzer Stick, Purist 61 Blush Powder and Mini Bio Brightener Powder and wrapped all 4 products up in our Excursionist Makeup Bag a total value $70 for $39.99  limited edition kits that will be available for purchase only online or in our Austin Studio until they’re sold out!

Create our dewy summertime look by contouring your face with our Bio Bronzer Stick, blending into skin with the tips of your fingers. Then, add a pop of color to your cheeks with our Purist 61 blush powder, to wash the apples of your cheeks with a rosey summer glow that is infused with organic aloe, chamomile and green tea! Use our Bio Brightener Invisible Powder to provide invisible coverage and a radiant, soft-focus effect that blurs ?ne lines and softens skin imperfections to instantly create a naturally ?awless complexion with youthful glow.  Finish the look with our Bio Extreme Lipgloss in peachy pink, and enjoy the minty tingle as our state-of-the-art peptide technology smooths and plumps that pout! This little kit has everything you need to look perfectly flawless the entire summer.

Hustle over and grab your kit, put together this look and then show us how fierce you look by tagging us on Instagram with @W3LLPEOPLE and #BEW3LL!

 

Healthy Makeup Swap: Bio Bronzer

SWAP W3LL Bio Bronzer

Healthy Makeup Swap: Toss the NARS Multiple Stick and replace it with W3LL PEOPLE's nontoxic Bio Bronzer!

You’ll hear a lot of celebrities, makeup artists and everyday average women proclaim that bronzer is the one product they can’t live without. Just a quick sweep of that rich brown color and the face is washed with a healthy glow. It’s so fast but so gratifying. Bronzer and mascara and I could basically survive anything, you know what I mean?

But what I can’t survive is getting up every morning and putting retinyl acetate onto my skin. Retinyl acetate is an ingredient in NARS multi-stick and it is linked to biochemical or cellular levle changes, cancer, developmental toxicity, reproductive toxicity, and organ system toxicity. Glam, right? On it’s list of ingredients you’ll also find propylparabens, which are a known endocrine disruptor . EWG’s Skin Deep Database rates the Nars Multi Stick as a 6, and I don’t know about you, but my skin and my health deserve better.

So toss that stick to the side and make room for our Bio Bronzer Stick. It’s EWG Skin Deep rating of 2 makes me supremely happy, and I know that with ingredients such as organic aloe leaf, olive oil, green tea and vitamin E it is treating and benefiting my skin while I wear it.

Our Bio Bronzer Stick is available in one universal shade that perfectly blends into your complexion to create a healthy, sun-kissed glow. Want tips on how to master the look? Check out last week’s Summer Skin Solution blog post for pro tips from our green beauty guru, Shirley Pinkson!

W3LL PEOPLE Bio Bronzer | natural + nontoxic makeup

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