Category Archives: beauty

DISCOVER THE LATEST IN CHEMICAL FREE SPF BY W3LL PEOPLE

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Have Safe Sun: The latest in chemical free SPF by W3LL PEOPLE

Are you ready to get out there and enjoy the sun without the fear of sun damage, or sunburn? Time for you to get acquainted with our SPF Dream Team! The four products above were created fo yo glow, but have the added benefit of protecting you from environmental damage. Here’s why this good-for-you collection will quickly become your trusted regimen for sun protection and repair!

LAYER UP, BUTTERCUP

Did you know conventional sunscreens can contain harmful ingredients such as Avobenzone and Oxybenzone? Both of these seriously toxic ingredients have been linked to photoallergic reactions, endocrine disruption and bioaccumulation. Why battle one nasty with another nasty? No bueno. That’s why our products use the unbeatable defense power of zinc to provide a physical barrier between you and the sun.

We recommend applying our Bio Tint Multi-Action Moisturizer SPF 30 every morning. This award winning product protects your skin with SPF 30 broad spectrum protection thanks to the power of pure zinc and a host of antioxidant rich organic botanicals that hydrate, nourish and soothe.

If you want to double down on protection, add another dose of SPF by lightly buffing on a layer of our Altruist Foundation Powder SPF 15 over Bio Tint Multi-action Moisturizer. Give extra attention to areas that get targeted by the sun, such as the top of your forehead and your nose. It may also be used by itself for a solid SPF 15 which is typically plenty for work days when mainly indoors.

And don’t forget about your precious lips! They are so susceptible to sunburn and are often forgotten. Thankfully our clear Nudist Lip Butter 0 is the perfect way to look gorgeous and nourish your lips with organic rosehip oil while also shielding them from the sun with zinc’s natural, safe environmental protection.

TOUCH UP AND GO, GIRL

How about sun protection that not only shields you from environmental damage but also looks great!? Instead of reapplying a cream sunscreen to your face, which can wreak havoc on your makeup application, leaving skin oily and pores clogged, simply buff another layer of our Altruist Foundation Powder SPF 15 onto skin for a quick-touch up that will reinforce the SPF benefits! Pro tip: try putting Altruist Foundation Powder into your favorite refillable brush for SPF protection on the go!

REVERSE AND REPAIR

Protecting your skin from environmental damage doesn’t end when you leave the beach. Antioxidants are the secret to repairing damage that has already been done, and helping to prevent future sun damage.

Both of these products you’re wearing during the day are working triple duty. Bio Tint Multi-action Moisturizer SPF 30 and Altruist Foundation Powder SPF 15 both are chock full of anti-oxidant rich, plant-based ingredients to improve your skin quality for a flawless and radiant complexion, while defending against environmental damage.

Bio Tint is loaded with organic broccoli seed oil, rosehip oil, turmeric and bio -peptides that rejuvenate skin and boost collagen. Altruist soothes and nourishes skin with pearl powder, organic green tea, and organic aloe.

Feel like your skin could use an extra dose of antioxidant love? Meet our Bio Booster Facial Serum, which touts a 7-in-1 formula powered by organic botanicals that help repair and soothe your skin after a day in the sun! Organic Rose Hip and Pomegranate rejuvenate your skin while our powerful algae complex brightens and corrects. A long list of powerful plant-based ingredients, such as Sea Buckthorn, Broccoli Seed Oil, Jojoba and Red Raspberry further work to improve your skin’s appearance and combat breakouts. Press 2-3 drops into skin at the end of the day, remembering to treat your lips, neck and chest as well!

We know that our SPF Dream Team will have you ready for anything that summer sends your way! Share your sun-filled adventures with us on Instagram using @W3LLPEOPLE and #BEW3LL!

5 STEPS TO HYDRATED WINTER BEAUTY

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Beauty Tutorial: 5 products and 5 simple steps for a hydrated winter beauty look using natural, vegan, cruelty-free products from W3LL PEOPLE!

While we love the arrival of winter and all the joys that come with the season, the dry winter air does a great job of zapping the moisture from our skin! That’s why when the temperature drops, our beauty routine gets ultra-hydrated!

We combine two of our favorite products to create a super-charged base that helps seal in moisture, even out skin-tone, and protect skin from the harshest winter elements. Then we layer on some of our favorite cream-based products to add to our luminous glow and keep skin looking supple and glowing all day long. Follow along below for our 5 product, 5 step, 100% hydrated winter beauty look!

  1. Begin by combining a dime-size amount of Bio Tint Multi-Action Moisturizer and 1-2 drops of our Bio Booster Facial Serum in the palm of your hand. Gently mix until combined, and then press into your face and neck, blending where necessary with the tips of your fingers. The Bio Booster Serum uses broccoli seed oil to help prime the skin, while its jojoba, macadamia and olive oils moisturize! Our Bio-Tint offers medium coverage and the natural protection of SPF 30!
  2. Next, add a contour and highlight to your skin using our Natural Highlight an Contour Duo, which is formulated to absorb excess oil, while the cream-based formula keeps your overall look luminous and hydrated! Sweep the bronzer under cheekbones and alongside your nose.
  3. The last step for the complexion is to highlight the peaks of your face by pressing the duo’s highlighter onto orbital bones, the center of your nose, and peak of your lips. This is the product that can help restore glow to dull winter skin!
  4. We love the way our Nudist  Multi-Use Cream Stick in Nude Rose gives a natural, wintery flush to the face! This multi-tasker can be used on cheeks, eyes and lips, and for this look we recommend using it to add a pop of color to all three! Apply it to the apples of your cheeks for a “just came in from sledding” glow!
  5. Finish this wintery look with two coats of our award-winning Expressionist Mascara. Press the wand into the base of your lashes and extend upward, allowing the state-of-art rubber-bristled wand to help separate, lengthen and curl your lashes!

We love this quick, simple look for everyday of the week in the winter! Not only does it look gorgeous, but the products are designed to moisturize your skin while also protecting it from further damage or dryness. Try out this tutorial and share your final look with us on Instagram by tagging @W3LLPEOPLE with tag #BEW3LL!

W3LL PEOPLE for Target

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W3LL PEOPLE is now available at Target! Find their natural, vegan, cruelty-free, no nasties makeup in the natural beauty aisle at your local Target store!

W3LL PEOPLE is proud to announce the launch of our luxurious, nontoxic, high performance makeup with…drum roll pleaseTarget!

Building upon our breakthrough success within the prestige beauty category, our W3LL PEOPLE team is excited to lead the charge in the premiumization of natural beauty within the masstige channel.  Partnering with Target provides unprecedented access to healthy, honest, high performance makeup for women across the USA looking to make smarter, healthier choices.

Target is bringing on W3LL PEOPLE to offer sophisticated, state-of-the-art cosmetics with advanced performance in their top store locations. You will find W3LL PEOPLE rolling out in select stores across the country this month! You can visit the W3LL PEOPLE Stockists page to see a complete list of stockists from coast to coast! 

W3LL PEOPLE happily takes on the challenge of proving that prestige beauty and wellness are not mutually exclusive. As the powerhouse retailer known for discovering new, better-for-you products, Target is the perfect partner for us.” boasts W3LL PEOPLE co-founder James Walker.

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“We are proud to lead a new generation of socially responsible brands focused on improved health and reduced harm. Now we have the extraordinary opportunity to touch thousands of women all across the country with our luxurious, nontoxic, natural cosmetics.” beams W3LL PEOPLE co-founder Shirley Pinkson.

To celebrate this dream collaboration we will be giving away a $500 Target Shopping Spree on Instagram! Make sure you’re following us there so you don’t miss the official announcement or contest guidelines! We’ll be announcing it mid-February with a winner selected on March 3rd!

Grab your cart and start shopping our vegan, cruelty-free, no-nasties beauty products! Choose from a curated selection of our natural beauty must-haves ranging from our cult favorite mascara to our new game changing tinted moisturizer and liquid eyeliner, available now at a Target near you (see the complete list, here)!

Get Nude, be happy and Win $150!

Nude Series newsletter

We believe less is more when it comes to makeup. Which is why we created the Universalist Multi-stick Nude Series. These natural looking shades are versatile, stunning…darewesay sexy…? And we want to see how you go Nude! Show us your favorite natural look using a Multi-Stick from our new collection and you could win a $150 gift card! Plus, the winner’s smiling face will make a cameo on our Instagram feed as well as the product feed at W3LLPEOPLE.com!
The new Universalist Multi-stick Nude Series lets your skin be the star. All three neutral, fresh shades are expertly designed to enhance your cheeks, lips and eyes with barely there, fresh-faced color that enhances all complexions. These creamy delicious goodies are packed with therapeutic botanicals such as green tea, aloe and chamomile, to give the effect you want while still looking and feeling bare.

What are you waiting for? Pick your stick and show us how you get Nude by sharing a picture along with the tags #BEW3LL #MULTISTICK on Instagram!

STEP ONE

Shop the nudes! Pick your favorite color from our Nude Series! Snap a selfie wearing it!
8 Nude Rose, 10 Nude Berry11 Nude Peach

WP Selfies

STEP TWO

Make sure you follow @W3LLPEOPLE on Instagram!

W3LL PEOPLE Instagram

STEP THREE

Show us how you go Nude by sharing your photo on Instagram and include:
#BEW3LL #MULTISTICK in the caption.

WP Universalist Instagram
Shop The Nudes

Sweepstakes entry 8/10/16 through 8/31/16 11:59pm. Official rules and restriction can be found here.

Summer Essentials Kit

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Summer Essentials with Text

The sun is sizzling and so is this new kit! Our team of makeup masterminds worked hard to curate a collection of summertime favorites just for you! The Summer Essentials Kit ($39.99 a $70 VALUE!) creates a simple but stunning look that is natural, nontoxic and created with ingredients that not only perform like complete rockstars, but also treat and nourish your skin!

We’ve taken our Bio Extreme Lipgloss in Peachy Pink, Bio Bronzer Stick, Purist 61 Blush Powder and Mini Bio Brightener Powder and wrapped all 4 products up in our Excursionist Makeup Bag a total value $70 for $39.99  limited edition kits that will be available for purchase only online or in our Austin Studio until they’re sold out!

Create our dewy summertime look by contouring your face with our Bio Bronzer Stick, blending into skin with the tips of your fingers. Then, add a pop of color to your cheeks with our Purist 61 blush powder, to wash the apples of your cheeks with a rosey summer glow that is infused with organic aloe, chamomile and green tea! Use our Bio Brightener Invisible Powder to provide invisible coverage and a radiant, soft-focus effect that blurs ?ne lines and softens skin imperfections to instantly create a naturally ?awless complexion with youthful glow.  Finish the look with our Bio Extreme Lipgloss in peachy pink, and enjoy the minty tingle as our state-of-the-art peptide technology smooths and plumps that pout! This little kit has everything you need to look perfectly flawless the entire summer.

Hustle over and grab your kit, put together this look and then show us how fierce you look by tagging us on Instagram with @W3LLPEOPLE and #BEW3LL!

 

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