Category Archives: all natural makeup

Why Black Clay is Your New BFF

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If you’ve been around here for a minute, then you already know that we are huge fans of Osmia Organics. Osmia is our go-to recommendation for people looking for clean, healthy skincare options and we’re thrilled to be partnering with Osmia for the entire month of June. We’ll be including a deluxe sample of Osmia’s Black Clay Facial Soap with all online and phone orders through June 30th!

We’re going to turn to turn it over to Team Osmia so they can tell you more about this fan favorite, which we know you’ll love as much as we do! Read through to learn more about this fan favorite product, then head to W3LLPEOPLE.COM and place your order to receive your free sample.

Hello W3LL beings! We’re thrilled to be working with W3LL PEOPLE and to tell you more about our hand-crafted Black Clay Facial Soap.

We grew up watching our moms lather their favorite bar soaps between their hands and scrub their faces diligently every day. Then, out of nowhere, facial bar soap got a bad rap! Actually, bar soaps were not only abandoned but actively scorned by dermatologists. You’ll hear that they’re drying, that they disrupt the acid mantle, that they strip the skin – you name it. But all those accusations apply to commercially-made soap that’s loaded with unnecessary chemicals and robbed of all the good stuff. We make a different kind of soap. And we think bar soap has worn the scarlet letter for too long. So, we’re here to restore your faith – and your complexion.

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First of all, a word about how we make our soap. If you’re interested in the nitty gritty, we have an entire post about our method of soap making – you’ll be a pro after reading it. But, if you want the short version, here it is. We combine organic plant oils and sodium hydroxide and stir them up with a mixer. The mixing causes the process of saponification to begin: molecules rearrange themselves in a soapy dance, and, over the course of about 72 hours, we are left with only soap molecules and glycerin.

Soap molecules have a water-loving end and a grease-loving end, a structure that explains soap’s efficacy as a cleanser. The grease-loving end grabs onto oil and dirt on the skin as you lather up, and the water-loving end pulls the soap and dirt off your skin when you rinse away the bubbles. The glycerin in the bar stays behind on the skin and draws moisture to your skin throughout the day.

Now that you know how soap works, let’s dive into the reasons we think you will fall in love with our Black Clay Facial Soap!

1) SUPER CLEAN INGREDIENT LIST

So many commercially made soaps have ingredient lists that make your brain hurt just trying to pronounce them. Not this little piece of black magic – it contains only the good stuff! Here’s the full list – an asterisk means it’s certified organic: saponified oils/butters of olive*, responsibly-sourced palm kernel*, mango*, coconut*, sweet almond*, castor*, avocado*; coconut milk*; Dead Sea mud; saponified jojoba oil*; Australian black midnight clay; proprietary blend of organic & wild-harvested essential oils; non-GMO mixed tocopherols; rosmarinus officinalis (rosemary) CO2 extract*. No fillers, no unnecessary chemicals, all nourishing to the skin.

2) SUPER CLEAN SKIN

When you use facial bar soap correctly, using warm water, and a 30-second, gentle lather with your fingertips, the dirt and germs go down the drain. When you rinse, your skin feels soft and clean, not dry and tight. It’s strong enough to remove makeup but nourishing enough for daily use.

3) NO NASTIES

If you’re trying to stay away from certain chemicals, facial bar soap is the way to go. Many liquid cleansers have antibiotics, surfactants, and preservatives that can shed toxins into our water supplies and septic systems and create resistant bacterial strains in our ecosystem. Plus, who wants to rub chemicals on their face, anyhow?

4) POWERFUL ACTIVES

Almost 800 reviews on our website tell the story of how this soap has helped people with sensitive-skin, perioral dermatitis, eczema, and acne issues. We think it’s because of these beautiful, natural healers.

Dead Sea Mud

Mud found in the Dead Sea (a giant salt lake surrounded by Israel, Jordan and the West Bank) has been a beauty secret for millennia. It’s rumored that glamorous Cleopatra spent time in the Dead Sea, soaking up all that the wondrous water had to offer. Today, thousands of hopeful tourists visit the Dead Sea each year to float and cover themselves with mud overflowing with sulfur, magnesium, sodium, phosphates, potassium, calcium, and bromides. Studies have shown that the high mineral and salt content can hydrate skin, reduce inflammation, and are full of anti-microbial properties, beneficial for acne, psoriasis, eczema, and dermatitis.

Organic Mango Butter

Cold-pressed from the mango seed, this uber-moisturizing, thick butter is packed with essential fatty acids. Soothing and rich in texture, mango butter is gentle enough for sensitive skin and helps protect skin from environmental stressors. It’s a natural source of vitamins A and C, giving a glowing and plump appearance to the skin.

Organic Avocado Oil

Pressed from the avocado seed, this thick green-hued oil is full of fatty acids, minerals, and antioxidants, conditioning the skin and leaving it soft and nourished. “The beta-carotene, protein, lecithin, fatty acids, and vitamins A, D, and E found in avocado oil help moisturize and protect your skin from damaging UV rays and increase collagen metabolism,” says Healthline.

Also studied for its antimicrobial benefits, avocado oil could assist in healing wounds, based on a 2013 study. One more cool fact? It contains chlorophyll, making it like a superfood for your face!

Organic Coconut Milk

Applied directly to the skin, coconut milk smoothes the surface and provides Vitamin C, improving the skin’s appearance and elasticity. Within the Black Clay Facial Soap, the coconut milk also helps produce a beautiful white lather, free of sulfates and chemicals.

Australian Black Clay

This mineral-rich clay detoxifies the skin, clearing congested pores of dirt and debris while replenishing and tightening the epidermis. Minerals help to plump the skin at a cellular level, allowing skin cells to retain moisture more effectively.

You don’t have to take our word for it, just read the 781+ reviews on our site and make your own decision. Men and women of all ages (from teens to seventies – seriously) love this beautiful bar, and we hope you will, too. Bar soap IS better – for our skin and our fragile planet.

With and love and a sincere belief in soap bubbles from us to you,

For a perfect Black Clay Facial Soap experience:

  • Wet your face and the bar, and lather up your hands with the soap until there’s a nice foam. Wash for 30 seconds, gently massaging your skin and keeping your eyes closed. Rinse thoroughly.
  • Keep soap on this soap saver between uses.
  • If you’re going away, take it with you! Use this soap travel bag, and take your soap saver with you. Just rinse the bag and let it dry when you get home.

What the people are saying:

“I love this soap! Has been amazing for the dermatitis on my face. Finally, it has cleared up and staying gone! I will purchase this again.”

-Sharry C, June 2018
“The Black Clay Facial Soap cleared my perioral dermatitis within two days. I have tried more products than you can imagine over the past year. Nothing worked until now. I cannot thank you enough. I’m now your biggest fan.”

-Allison M, May 2018

 

“This is a fantastic skin cleanser! I suffer from rosacea and perioral dermatitis and Black Clay Facial Soap has helped keep my symptoms under control. It will surely last a very long time. No heavy fragrance which is also ideal. I really love it and it has become my go-to face cleanser.”

-Rachel H., June 2018

Our Spring Beauty Box is Here!

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This week we launched our Spring Beauty Box, and you won’t want to miss your chance to grab this exclusive once-a-year-box-of-green-goodness!

Even our green beauty pros, Jess and Ali, are freaking out about all the incredible products included in this year’s box. This season’s box contains 15 luxe, non-toxic, super-charged trial sized products hand selected by our team, along with a full-size W3LL PEOPLE Hypnotist Eyepencil in Pro Purple.

In the video below Jess and Ali will introduce you to a few of their favorite products, but you’ll have to get your name on one to see all the other good stuff that is included (or just pay super close attention to the gif above *wink wink*)!

Want to make one yours? Stop into our W3LL PEOPLE Studio in Austin, Texas, May 4-12. We’ll give you the Spring Beauty Box for free with all purchases over $150! Not in the Austin area? No worries! Call our studio at (800.790.1563) and our pros will help you select the perfect products for you, complete with FREE SHIPPING!

We hope you are as excited about this as we are, Brave Beauties! We cannot wait to see your unboxing videos and photos on Instagram. Tell us which products make it into your daily routine by tagging us at @W3LLPEOPLE and using #BEW3LL!

Let’s Face It

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We all dream of waking up with skin that is even-toned, supple and glowing. But between environmental factors, hormones and a little thing called life, waking up like this is easier said than done, and frequently comes with a side of toxic ingredients and pore-clogging fillers. Thanks to W3LL PEOPLE‘s collection of powerful, plant-based foundation products you can say hello to the glow you deserve, with the added benefit of knowing you are also treating your skin with a dose of powerful botanical ingredients such as aloe, pomegranate, green tea, algae, caffeine and broccoli seed oil.

The key to looking Instagram-star-flawless with minimal effort is using a product that is designed for your skin type. Skin type is determined largely by genetics, but can also be connected the climate where we live. People in cold, dry climates tend to see that reflected in their skin, while people in hot, humid climates tend to have skin that is oily.

Need help determining your skin type? The quickest and simplest way is to take a sheet of blotting paper and press into skin in various places on your face. Hold it up to light so that you can see how much oil was absorbed. If the sheet:

Has little to no oil: your skin is likely on the dry side.

Has some/a moderate amount of oil: you likely have normal/combination skin.

Is saturated with oil: you have oily skin.

Armed with that knowledge you are now ready to learn more about our products to determine which one will be the best fit for your skin type. Ready? Let’s go.

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Narcissist Foundation Stick

Our Narcissist Foundation Stick is our best-selling cream foundation. Our fans love the fast, easy application, travel-friendly portability and velvet finish.

Who it’s for: Normal, dry or mature skin. Those who love a velvety finish.

Key Ingredients: Organic oleic acid, Aloe, freshwater pearl powder, powerful algae peptide complex.

Benefits: Aloe helps sooth skin and reduce inflammation, while the seaweed peptides and algae promote a brighter, more even skin tone. Our Narcissist Stick contains organic oleic acid derived from olive oil, which helps strengthen cells as well as helping to slow the aging of skin.

Application Tips: We like to strike the stick directly onto skin in long strokes, then blend into skin using a flat foundation brush or fingertips.

Shade range: Currently available in 8 shades.

Score: has a Skin Deep score of 2 and is an EWG verified product.

Click here to shop our Narcissist Foundation Stick.

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Bio Tint Multi-Action Moisturizer with SPF 30

This award-winning liquid foundation is a great option for those with normal to dry skin, as it offers coverage along with some much-needed hydration. All skin types will love the customizable options available with our Bio Tint Multi-Action Moisturizer!

Key Ingredients: Broccoli seed oil, pomegranate, ginseng.

Benefits: Broccoli seed oil helps it blend easily while also nourishing skin. Pomegranate, ginseng and a peptide complex help improve skin tone and texture. The additional of zinc to also provides you with SPF 30 sun protection.

Great for: Normal to dry skin. Those who love a dewy finish.

Application Tips: Simply press 1-2 pumps into skin. Want an extra dewy (and extra nourishing!) serum foundation? Combine 1-2 pumps of Bio Tint with 1-2 drops of our Bio Booster Serum and blend into skin.

Shade range: Currently available in 3 shades.

Score: Has a Skin Deep score of 2.

Click here to shop our Bio Tint Multi-Action Moisturizer.

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Altruist Foundation Powder

Altruist is a next generation mineral foundation that is titanium dioxide free and is a great option for all skin types, especially those who tend to be oily.

Key Ingredients: Freshwater pearl powder, aloe, zinc.

Benefits: Pearl powder melts into skin and helps create a satin finish. Aloe soothes and zinc provides natural SPF 15 sun protection

Great for: Combination or oily skin. Those who love a satin finish and want environmental protection.

Application Tips: Buff into skin using a kabuki brush and long, downward strokes in the direction of your “peach fuzz”. This will help create a natural, flawless finish. Apply additional layers to build coverage.

Shade range: Currently available in 6 shades.

Score: Our previous formula had a Skin Deep score of 2. We are awaiting scoring on our updated + improved formula!

Click here to shop our Altruist Foundation Powder.

Find Your Match

Now that you’ve determined your skin type and have selected the ideal type of foundation for you, it’s time to find the perfect shade. You can use our online Foundation Selector to help match your skin tone, and can also check out our #W3LLswatched feature on Instagram.

Show us how you perfect your complexion using our nontoxic, natural, good-for-you foundation products by tagging us on Instagram @W3LLPEOPLE and using #BEW3LL!

Perfectly Purple Smokey Eye Tutorial

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Looking to stand out in the crowd, Brave Beauty? Festival season is upon us, and we have to admit that we enjoy the people watching and style peeping just as much as the on-stage acts. Elevate your festival look this year with this simple twist on the smokey eye using our plant-based, non-toxic, good-for-you Hypnotist Eyepencil and Expressionist Mascara in, you guessed it…Pro Purple! Compliment with a touch of pink and glow, and you’re ready to rock the scene this season. Below are quick step by step tips to achieve the look.

1. It’s All About That Base
Did you know that our Bio Correct Multi-Action Concealer is not only amazing at concealing blemishes or under-eye circles, but is also a great eyelid primer? Swipe it from lashes to brows and tap into place with the pads of your finger.

2. Sweep it On
Next, set the entire area with our Bio Brightener Powder. This will help set the concealer and even out your skin tone. As it warms up and blends naturally into skin it offers a beautiful satin finish thanks to the crushed freshwater pearl powder!

3. Walk the Line
Use our Hypnotist Eyeliner in Plum on the eye lids starting at the lash line and coloring up to cover about half your eyelid. Don’t worry about being perfect with your lines. Next, use the basic eye brush to smoke the line out using small circular motions and working the color toward the outer corner of the eye. You’ll love that this best selling eyeliner is free of harsh adhesives, glides on effortlessly, and blends into the perfect smokey eye thanks to an all-natural formula containing jojoba oil. Blend the remaining product left on the eyeshadow brush lightly under your bottom lash line.

4. The Next Dimension
Amp up the look using our Nudist Multi-Use Powder Duo includes two powder colors that create the perfect blush and highlighter as well as gorgeous eye colors! Use Nude Blush in the crease of the eye and corners of eyes for a colorfully dramatic affect. You can pop Nude Glow onto the center of lids and underneath the brow for a sexy highlight.

5. The Show Stopper
Finish this look with two coats of our award-winning Expressionist Pro Mascara in purple! The high-tech rubber-bristled wand will help separate and lengthen lashes, while the all-natural, adhesive-free formula nourishes lashes with sunflower seed oil and adds an additional pop of purple to your look.

Now get out there, move to the music and get GLOWING! We can’t wait to see the nontoxic festival looks you create with your favorite W3LL PEOPLE products! Tag us on Instagram @W3LLPEOPLE and using #BEW3LL!

Cream vs. Liquid Foundation

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Our Narcissist Foundation Stick is an award-winning best-seller that is known to quickly convert anyone who tries it into a stick-wielding multi-tasker! Even women who have used liquid foundation their entire lives find themselves falling in love with the creamy, nutrient-rich, easy-to-apply wonder stick. So, what is it about this innovative product that our fans love?

INGREDIENTS AS PRETTY AS YOU ARE

The Narcissist Foundation Stick has an ingredient label that is worthy of a round of applause, making this product as beautiful on the inside as its innovate stick design is on the outside! This hybrid foundation will balance your skin-tone and help hide imperfections with premium plant-based ingredients that actually improve your skin while you’re wearing it.

Unlike liquid foundations that often use water or silicone-based ingredients to thin them out, the Narcissist contains nutrient-rich natural oils that create a luxurious texture. Organic aloe helps sooth skin and reduce inflammation, while seaweed promotes a brighter, even-toned complexion. Pearl powder, an ingredient that has been used in cosmetics for centuries, known for it’s ability to melt into skin and create a flawless, velvety finish, also boasts the powerful benefits of antioxidants.

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MESS PROOF AND MOMMY APPROVED

You know that moment when you’re walking into your 8AM meeting and look down only to find a couple spots of liquid foundation on your blouse? Yikes, we’ve all been there! Our Narcissist Stick Foundation takes the mess out of the makeup. Easier to control and spill proof, you can literally swipe the stick directly onto your skin. Blend using fingertips, a makeup sponge or our Kabuki Brush to achieve your ideal coverage level. Dot it lightly onto blemishes or under-eye circles as a concealer, or apply it to the entire face to work your way up to a full-coverage foundation.

This ‘Mom approved’ foundation stick has the non-toxic credentials that mindful mothers love, plus the fuss-free application that can be easily applied on the go between business meetings, play dates and date nights. Let’s face it, mom or not, we’re all doing our makeup in our rear-view mirror! More, when the little one gets into our makeup bag you don’t have to call poison control. Kidding… but you can rest assured they are playing dress up with clean, good-for-you cosmetics, and you won’t find a pool of cream liquid foundation embedded into the threads of your new carpet.

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WANDERLUST INSPIRED

Jet-setters love the portable stick design! Simply toss it in your bag for those last minute escapes and bucket list adventures, and breeze through airport security thanks to the TSA-approved cream formula that won’t take up space in your bag or leak all over your carry-on. The multi-tasking benefits will inspire you to pack less makeup, spending less time in the hotel bathroom and more time enjoying your vacation. Just drop into your cross-body travel purse as you head out the door for the perfect touch-ups before you whip out that selfie stick!

We have no doubt that one swipe of Narcissist Foundation Stick will convert you! Plus, now is the perfect time to give it a test run, since we’re offering a free Kabuki Brush with all purchases over $60 through the end of March (online only, no code required). Pick your stick and #BEW3LL!

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