Author Archives: W3LL PEOPLE

About W3LL PEOPLE

W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.

W3LL PEOPLE

Master Fall Makeup And Keep Summer Glowing!

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As the seasons transition, so does the air. While it’s fun to update your fall beauty routine with new colors, we also recommend transitioning to a routine that is more hydrating and nourishing to your skin, and helps you hold on to your summer vacation glow with plant-powered products that add both color and radiance! Our Green Beauty Pro, Shirley Pinkson, is the master of the faux glow, and today she is walking you through one of her favorite looks for Fall 2017.

STEP ONE: Prep that Glow

If you want skin that truly radiates, start your routine by gently pressing a few drops of our Bio Booster Facial Serum into skin. This 7-in-1 botanical serum strengthens skin with turmeric and seabuckthorn, repairs and rejuvenates with organic rose hip and pomegranate, brightens and corrects with algae complex, moisturizes with jojoba, macadamia and olive oil, primes and perfects skin’s surface with broccoli seed oil, soothes sensitive skin and calms rosacea with calendula and carrot seed oils, and helps combat breakouts with organic red raspberry and black cumin. Layering this onto skin before starting your makeup routine helps provide a layer of environmental protection as well as a base that nourishes your skin throughout the day.

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STEP TWO: Keep It Fresh

The secret to a glowing look is to keep your base light and sheer. Shirley strongly suggests putting our  Bio Tint Multi-Action Moisturizer over the top of the Bio Booster Serum (or even mixing it together before applying) to help even-out your complexion while still allowing your natural glow to shine through.  Next, apply bronzer to give skin that healthy, sun-kissed glow that we all appreciate in the summer. Sweep the bronzer down along your cheeks and along the bridge of your nose, where the sun naturally hits your face. You can choose between our Bio Bronzer Stick, for a dewy kiss of color, or our Bio Bronzer Powder for the perfect matte brown glow.

STEP THREE: Amp it Up

The light, nourishing layers that you’ve applied to your skin so far should look natural, luminescent and fresh! If you feel like you could amp it up with even more glow, reach for our Bio Brightener Stick , which instantly brightens and sculpts for added glow and dimension. We like to swipe it around our orbital bones and lightly blend using our fingertips. The creamy organic formula has a weightless texture that doesn’t crease, and infuses your skin with green tea, olive oil and organic aloe.
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STEP FOUR: Finishing Touches

Our lips are sensitive, and they can be one of the first indicators that fall’s dry air is wreaking havoc on your skin. We recommend keeping them supple and soft with a lip balm that is free of petroleum derivatives, harsh artificial ingredients and fragrance, such as our new and improved Nudist Lip Butters! They offer a soft wash of color combined with penetrating hydration from organic omega oils and aloe. We suggested a couple swipes of our Nude shade to finish off this perfect fall look!

Try out this fall makeup look and share it with us on Instagram! Tag @W3LLPEOPLE and #BEW3LL and you might see your photo shared on our feed!

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Best Moisturizer with SPF

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W3LL PEOPLE Bio Tint Multi-Action Moisturizer named one of EWG's Favorite Moisturizers with SPF!

The EWG (Environmental Working Group) is the leading resource when it comes to rating personal care products. Their standards are strict, their stamp of approval is prestigious, and their mission to help consumers identify healthy, safe products is something we can all get on board with, right?

At W3LL PEOPLE, our team works incredibly hard to make sure that all of our products are clean, that they all have top-notch scores in the EWG Skin Deep Database, that each product is crafted with ingredients that nourish and benefit skin, and that our fans love our products as much as we do! We were recently honored to have our Bio Tint Multi-Action Moisturizer listed as one of the Best Moisturizers with SPF by EWG!

Bio Tint has a score of 2 on EWG (the lower, the better on a scale of 1-10!), and provides SPF 30 broad spectrum protection through the natural power of pure zinc. This hybrid product goes to work not only providing coverage to even out skin-tone, brighten your overall appearance and protect your skin from the sun, but also uses an advanced bio-peptide complex to help boost collagen production, infuses skin with coconut and broccoli oil for superb hydration, and helps fight off sun-spots or hyper-pigmentation through a combination of pomegranate and algae extracts.
 W3LL PEOPLE Bio Tint Multi-Action Moisturizer named one of EWG's Favorite Moisturizers with SPF!

If those incredible benefits aren’t enough for you, try pairing our Bio Tint with a drop or two of our Bio Booster Facial Serum which adds the botanical power of turmeric, seabuckthorn, and rosehip into the mix for an instant beauty boost.

Head over EWG to check out their full list of incredible moisturizers with SPF and also check out their 11th Annual Guide to Sunscreens!

How do you wear your Bio Tint Multi-Action Moisturizer? Show us on Instagram by tagging @W3LLPEOPLE and #BEW3LL!

Summer Skin Essentials

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Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Summer officially arrived on June 20th, but I think many of us have been “feeling the heat” the past couple weeks!  Whether you’re a sun worshiper or shade seeker, we’ve solved the summertime sadness that can happen with your foundation. Between the heat, sun, water, sand and increased physical activity during the warm summer months, we encounter a new host of skin issues and concerns, and along with that come foundation woes. Is it clogging your pores? Does it feel heavy on your skin? Does it melt off the second you step outside? Are you using the right shade after that weekend at the beach?

If any of those sound like you, then listen up! W3LL PEOPLE‘s luxe all-natural makeup formulas are breathable with active skincare benefits perfect for solving any summer skin issues. We promise that you will love our foundations and that our collection contains the perfect summertime solution for you. We’ve designed our products to have a weightless texture and formulated them with premium quality ingredients, such as pure zinc oxide to help protect your face from UV and UVB rays. The key to foundation in the summer is picking a summer-friendly formula that’s right for you, and learning how to apply it correctly. W3LL PEOPLE co-founder and green beauty guru Shirley Pinkson shares her tips for getting a natural, summery look—and the coverage you need—without feeling weighed down.

Find Your Foundation

Our collection of good-for-you cosmetics offers three super-powered options when it comes to foundation. Our newest product, Bio Tint Multi-Action Moisturizer, is the ultimate all-natural makeup + skincare hybrid! This hydrating cream formula evens out skin-tone, offers a radiant, dewy finish, and protects your skin with SPF 30. Bio Tint is loaded with goodness: organic coconut to hydrate, broccoli seed oil for a flawless application that smooths and brightens, organic pomegranate to rejuvenate, and a state-of-the-art algae extract to combat hyper-pigmentation!

Altruist Foundation Powder has long been one of our staple products. However, this spring our fan-favorite Altruist underwent a makeover to make the formula even better! This reinvented mineral powder calms your skin with aloe and chamomile, and uses the ancient power of freshwater pearl powder to create a finish that is dewy and hydrated, never dry or chalky. The addition of non-miconized zinc oxide allows Altruist Foundation Powder to protect your skin from environmental damage.

If your skin tends to be dry, or you really appreciate makeup that lets you glow, we recommend our Narcissist Foundation Stick. This miracle formula is based on premium organic, omega rich sunflower seed oil known for it’s nourishing and healing properties. Although it’s a “cream”, it blends and breathes with skin seamlessly–even in the heat of summer. Just be sure to amp up your Bio Brightener Invisible Powder to help set the foundation while also adding a luminous highlight.

If you are new to our products and need help selecting your correct foundation shade, consult our handy Shade Selector tool.
Summer Foundation: how to have flawless skin all summer long using vegan, gluten-free, cruelty-free products from W3LL PEOPLE

Get Sun-Kissed with Bio Bronzer

Our Bio Bronzer Stick or Bio Bronzer Powder will become powerful tools in your makeup arsenal, whether you like a sun-kissed glow, or are a fervent SPF-applier! Bronzer can be used to fake a golden glow, and can also be used to slightly alter the appearance of your go-to foundation, so that it can work for you throughout the summer.

Start by deciding which product is right for you. Our Bio Bronzer Powder is great if you have oily skin, or tend to feel like your makeup moves around or disappears after several hours of wear. Our Bio Bronzer Stick offers the same flawless bronze glow (not too orange, not too glittery) in a cream formula that is perfect for achieving a dewy finish, and for helping those with dry skin infuse it with both color and hydration!

To “faux the glow”, simply swipe your Bio Bronzer of choice anywhere on your face where the sun would naturally hit it. Your approach should be slightly different from your contouring routine, since you aren’t trying to shape or slip the face, but are simply trying to create the illusion of having spent the day outside. We recommend applying Bio Bronzer to the the crown of your head near the hairline, lightly along your nose and underneath the apex of your cheek bone. Blend the bronzer out accordingly to create a natural-looking summertime glow.

If you did get a weekend out in the sunshine (lucky you!) and you wake up Monday feeling like your go-to foundation shade is looking just slightly chalky on your skin, don’t fret! Bio Bronzer can again come to the rescue to help adjust your foundation by 1-2 shades. Simply mix a small amount of Bio Bronzer Powder into your powder foundation to help darken the shade and add a natural golden undertone. Or, try layering our Bio Bronzer Stick lightly over your favorite cream foundation to help infuse color back into the skin. If you are very fair skinned you might want to try this trick with our Bio Bronzer Powder combined 50/50 with a translucent powder, such as our Bio Brightener Invisible Powder.

Use the Right Tools for Coverage

Sticky, sweaty fingers are not the ideal foundation applicators for obvious reasons. Instead, after moisturizing or priming skin, use the W3LL PEOPLE Foundation Brush to apply the Narcissist Foundation Stick. Blend the creamy formula into your skin to conceal blemishes, reduce redness, and even tone, and tap the brush under your eyes to minimize dark circles. To apply our Altruist Foundation Powder try our Kabuki Brush.

Get a Sheer, Luminous Finish

To create that healthy, radiant look, dust on a layer of our must-have Bio Brightener Invisible Powder with the Kabuki Brush. This weightless clear powder is packed with delicious organic and natural actives like crushed fresh water pearl. Yeah, its amazing. And if we still haven’t convinced you that foundation is indeed a fit for summer, the Bio Brightener Invisible Powder can be your hero! Used by itself it acts like a clear foundation. It will minimize pores, even skin tone and create an age-defying soft focus effect. Bonus: it helps manage excess oil and shine while creating a gorgeous, youthful glow on the skin. Be sure to lightly spritz the complexion one final time to complete your gorgeousness. That final spritz will help blend, even and set our gorgeously good for you makeup.

 How do you wear your W3LL PEOPLE products? Show us on Instagram @W3LLPEOPLE and tag your photos with #BEW3LL

New Product! W3LL PEOPLE Bio Booster Facial Serum

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W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Give your beauty routine a much deserved boost with W3LL PEOPLE’s NEW all-in-one Bio Booster Facial Serum. Our team is unusually excited about this latest product innovation because, well, it’s EVERYTHING. Packed with highly efficacious organic botanicals, it’s a nutrient-rich serum that will quickly become your favorite multi-tasking beauty secret.

If you’re like us, your vanity cabinet is spilling over with random serums, oils and moisturizers all requiring exhaustingly specific application. For the minimalist girl on the go, dealing with an over-burdened skincare regimen can be overwhelming and impossible. That’s why we designed Bio Booster Facial Serum with not too many, but not too few, ingredients to synergystically treat all your key issues with one simple product.

As the green cross stamped on the bottle implies, Bio Booster Facial Serum is truly an emergency rescue for your skin. It’s formulated with very deliberate and active ingredients to be incredibly potent, so you see immediate results that help repair, rejuvenate and hydrate your complexion! Broccoli seed oil helps smooth and firm, organic turmeric calms and reduces redness, carrot seed oil helps filter UV rays, organic raspberry seed and black cumin combat breakouts, organic rose-hip oil (packed with vitamin c!) and pomegranate brighten, macadamia, jojoba and olive oils hydrate, and a rare algae extract combats hyper-pigmentation while lavender, green tea and calendula soothe and coddle skin with each application. There are no “fillers” in this star-studded concoction, which is why it has so much power in each beautiful drop. Given the level of performance and premium quality, the value of this cosmetic wonder at $28.99 is something to celebrate!

W3LL PEOPLE Bio Booster Facial Serum: a facial serum that is packed with powerful botanical benefits!

Bio Booster Facial Serum can be applied morning and night to freshly cleansed skin as a boosted skin treatment. Bio Booster Facial Serum is also the perfect companion to our Bio Tint Moisturizer, helping it spread effortlessly, amping up it’s already dewy glow, and infusing this phenomenal hybrid product with even more good-for-you ingredients! It can also be layered beneath our Altruist Foundation Powder or Narcissist Foundation Stick to help treat your skin throughout the day.

We’re thrilled to expand our collection with a product that is going to make such a positive impact on your skin and your beauty routine. Share your reviews with us at W3LLPEOPLE.com or on Intsagram @W3LLPEOPLE with tag #BEW3LL!

Full Ingredient list for Bio Booster Facial Serum:  Rosa Moschata (Rose hip) seed oil*, Simmondsia Chinensis (Jojoba) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Rubus Idaeus (Red Raspberry) Seed Oil*, Jojoba Oil/Macadamia Seed Oil Esters (and) Squalene (and) Phytosteryl Macadamiate (and) Phytosterols, Tocopherol (Vitamin E), Brassica Oleracea Italica (Broccoli) Seed Oil, Camellia Sinensis (Green Tea) Leaf Extract*, Daucus Carota Sativa (Carrot) Seed Oil*, Calendula Officinalis Flower Oil*, Melaleuca Leucadendron Cajaputi (Cajaput) Oil*, Curcuma Longa (Turmeric) Oil*, Nigella sativa (Black Cumin) Seed Oil, Urtica Dioica (Nettle) Extract*, Amyris Balsamifera (Amyris) Oil, Pelargonium Roseum Leaf (Rose Geranium) Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Neroli) Flower Oil, Citrus Aurantium Amara (Petitgrain) Leaf Oil, Pogostemon Cablin (Patchouli) Oil, Aniba Rosaeodora (Rosewood) Wood Oil, Santalum Album (Sandalwood) Oil, Canaga Odorata (Ylang Ylang) Flower Oil, Myroxylon Pereira (Balsam Peru) Resin. *Organic

 

Bridal Beauty Using Natural Makeup from W3LL PEOPLE

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Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

You’ve said yes-to-the-dress, sampled the cake and booked the photographer, so now it’s time that we sit down and talk about you, m’dear!

Your wedding will be one of the most remembered and talked about days of your life. The photos will grace your memory, Facebook page and walls for years to come, so it’s no wonder that we put tremendous pressure on ourselves to look our best when we say “I do”. Unfortunately a lot of these practices come with a hefty list of toxic ingredients in tow. Professional manicures, loads of hairspray, spray tans and even your makeup products can come with harsh ingredients.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

Most brides are concerned about performance and long-wear when it comes to their wedding day look. Rest assured, your wedding day makeup look can be glamorous, high-performing, and good-for you! Today we’re showing you our go-to look for green beauty brides!

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

We start this look with our Altruist Foundation Powder. For most brides, especially summer brides, powder foundation will offer a photo-ready finish that lasts all day. Our Altruist Foundation Powder is infused with freshwater pearl powder, which allows this creamy powder to warm up and melt into your skin offering a dewy, satin finish that helps absorb excess shine throughout the day. Your makeup will look hydrated and flawless, but never too dry or matte.

Next, we transform you into an iconic Blushing Bride with a simple swipe of our Nudist Multi-Use Cream Stick in Nude Rose. Simply swipe the stick onto the apples of your cheeks and blend upward for a wash of soft color that looks natural and timeless. The Nudist Multi-Use Cream Stick can also be used on lips and eyes! Try applying it to lips for a perfect wedding day pout!

We will finish our green beauty bride with two coats of our Expressionist Mascara in black. Most brides will find themselves reaching for a waterproof mascara, especially if they plan to shed a tear (or just full-out ugly cry, no judgement here!). But our advice is to instead rely on a healthy, nontoxic formula that is gentle on both eyes and lashes. Keep a tissue handy, and if you tear up or cry, gently press the tissue against your eye to absorb the tears before they turn into running streaks. Non-waterproof mascara can easily be reapplied, so that your lashes look fresh and full, versus waterproof mascara that will likely clump your lashes together or get spidery if reapplied.

Bridal Makeup: create a natural, healthy and nontoxic wedding day looking using products from W3LL PEOPLE.

To take the look from everyday to “the best day of your life” apply a highlighter. Not only will it add dimension and a lit-from-within, ethereal glow, but highlighter looks beautiful in photos! Simply apply a swipe of our Bio Brightener Stick to the apples of your cheeks and around your orbital bone.

Those four products are all you need to create a beautiful, natural look! Stop there, or finish with these additional suggestions to increase the glam:

  1. Swipe your lips with our Bio Extreme Lipgloss, which naturally plumps lips and fills in fine lines.
  2. Line your eyes with our Hypnotist Eye Pencil for a more defined eye, or smudge the line for a perfect little daytime smoky eye.
Bridal Beauty: creating a perfect wedding day looking using natural, clean, vegan products from W3LL PEOPLE!

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