Author Archives: W3LL PEOPLE

About W3LL PEOPLE

W3LL PEOPLE (well people) an uncommonly beautiful trio: Makeup Guru, Cosmetic Dermatologist and Treehugger. Together we combine the best in artistry, technology and social responsibility. We handcraft premium quality, natural and organic makeup that's sexy as sin, but pure as a saint.

W3LL PEOPLE

3 Reasons to Love Narcissist Foundation Stick

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Narcissist Foundation Stick - 3 reasons why you're going to love this cruelty-free, nontoxic, plant-based foundation stick from W3LL PEOPLE!

Our Narcissist Foundation Stick is about to replace your liquid foundation! Here are three reasons why you’re going to love this cruelty-free, nontoxic, plant-based foundation stick!

  1. An Ingredient List as Beautiful as Beautiful as You Are – With a formula that is 70% organic and EWG verified. Aloe, green tea, safflower seed oil and polypeptides come together to nourish your skin.
  2. An Innovative Design that is Easy to Use – No more messes! Our stick makes swiping and blending easy and mess-free. Plus, it’s easy to toss in your purse or luggage and is TSA approved.
  3. Buildable Coverage with a Satin Finish – The fool-proof buildable coverage of Narcissist makes it a multi-tasker that does everything from concealing a blemish to full-coverage foundation.

We are confident that one swipe of Narcissist will convert you to stick foundation forever! Head over to our website to Shop Narcissist and #BEW3LL!

Get the Look: Kesha

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Create Kesha's 2018 Grammys look using all-natural, nontoxic beauty products from W3LL PEOPLE!

There were more than just a few shining moments during the Grammys on Sunday evening! The bright spot for us was seeing Kesha, in all her glory, rocking both the red carpet and the stage with a beautiful message of forgiveness and empowerment. Count us way in!

We were inspired to take a few beauty pointers from this icon and were most inspired by her brown smoky eye, extra fluffy lashes and perfectly pink lips! Follow along while we show you how to recreate this look using our plant-based, nontoxic, good-for-you cosmetics!

STEP 1: Start out by perfecting Kesha’s full-coverage look with our Narcissist Foundation Stick. Using the stick, apply it directly to skin. Start at the center of your face, then use a foundation brush and downward pressing motion to press the coverage in and blend outwards to the edges of the face.  And then dab onto any other problem areas.

STEP 2: Correct any dark circles or blemishes (we all gottem), using our Bio Correct Concealer. This power-packed natural wonder provides serious coverage, but also helps de-puff, brighten and improve skin’s texture. Focus on the inner corners of the eyes, where it is usually the darkest, then blend outwards across the under-eye area.

STEP 3: Apply a light layer of our Altruist Mineral Powder to help set the base and make this look full-coverage and matte. You can also swipe a small amount across your lids to help even out eyelid color and prep them for eye makeup.

If you are oily, rely on our Realist Setting Powder to set those areas and help absorb oil throughout the day. Simply dust a layer onto your T-zone or any other areas that tend to be more oily.  Oily lids sometimes, too? Dust a bit across your eyelids if you have creasing problems and press some under the lashline to help prevent smudging from eyeliner or mascara!

STEP 4: Use our Bio Bronzer Powder to help get Kesha’s simple, smoky eye. Focus it in the crease of the eye and use circular motions to blend the color. Then use the tip of your eye brush to gently press color into the lower lashline.

Use the edge and not the tip of our Hypnotist Eyepencil in brown to do short thin strokes on the lash line (halfway across the lid) then get a basic eye brush to diffuse the color. Go from the outer corners to the inner corner. Use this same technique on the lower lash line. You can also use our Hypnotist Eyepencil in brown to fill in and shape your brows!

STEP 5: To achieve Kesha’s fully defined lash look, swipe on a few of our Expressionist Mascara Black! Make sure to go with the natural flare of the lashes (outer corner: pull towards the ears, inner corners: pull towards the nose), then use the tip of the mascara wand to define the lower lashes. The state-of-the-art rubber-bristled wand has little teeth that will help apply without getting too clumpy. If you prefer the doll-like effect of Kesha’s lashes, you can use fingers to gently pinch them together for a chunkier look.

STEP 6: Grand finale! Finish this look with our Nudist Multi Use Stick in Nude Berry #10. Use a foundation brush to apply this cream blush onto the center of the cheek and pull back to the cheek bones. Diffuse any color using the clean side of the brush or the tip of the brush.

For your pout, grab a lip brush for a more precise application and apply the Nudist Multi-Use Stick in Nude Berry #10! It’s a multi-tasking product that adds color to cheeks, eyes and lips!

Recreate the look yourself and share it with us on Instagram @W3LLPEOPLE with hashtag #BEW3LL for a chance to be featured!

Expressionist Pro Blue and Purple Sale

W3LL PEOPLE Expressionist Mascara - 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free!

A beautiful thing happens when you coat your lashes with a wash of color. If done right, colored mascara should enhance your natural eye color, making your iris look more vivid and bright, but it can enhance your entire look and is an fun way to freshen your beauty routine for spring!

Our series of Expressionist Mascara includes Pro BluePro Brown, and Pro Purple. Like our fan-favorite Expressionist Mascara Pro Black, our colorful new additions are formulated without harsh artificial chemicals or petroleum derivatives. Right now Pro Blue and Pro Purple are 50% off! The discount is taken at checkout and there is no code require.

All four of these beautiful mascaras are 100% cruelty-free, petroleum-free, paraben-free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free! Unlike conventional mascaras, ours nourishes your lashes with a synergistic botanical blend while hyper pure mineral pigments create bold color!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!

Our Beauty guidelines suggest that purples and plums will make blue or green eyes look more vivid and vibrant, while blue mascara will bring out the gold highlights in brown or hazel eyes. The brown formula works for everyone, is a softer option than black, and is rumored to help you look younger and fresher! But we love to break the rules, so we encourage you to try out whichever color looks the most appealing to you—-each one looks beautiful on any eye color!

Which Expressionist Mascara will transform your look this spring? Show us how you are wearing them on Instagram by tagging @W3LLPEOPLE and #BEW3LL #Mascara!

New colored mascara from W3LL PEOPLE! Nontoxic, cruelty-free, petroleum-free, paraben-free, smudge-free and loaded with mineral pigments for bold color!

I’m At My Finest

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I don’t claim to be great at everything, but I do think that if there’s one thing I’m pretty great at, it’s living with intention. Intentional living has helped me feel fulfilled, has helped me find my purpose, and has helped me find joy and value in every experience – big, small, happy or sad –  and as the final days of the year approach, and we embark on a fresh year ahead, I’ve found myself  taking note of the places, people, experiences and moments that make me feel my finest.

I feel at my finest when I am feeding my son a nutritious, plant-based meal. It isn’t always easy, but I have no shame in relying on meal services (my favorite is Green Chef). I love to blend any leftovers and use ice-cube trays to freeze them into perfectly portioned servings for my little man.

Another mom trick I have up my sleeve? The Baby Center App. It quickly and efficiently answers any question I have ever had about motherhood, babyhood and beyond, and I also love the updates it provides on his age and growth.

Although my world can feel like it revolves around him (who can blame me!), I know how important it is to prioritize self-care so that I can be at my finest for myself, my family, and my work. Below are a few additional resources that keep me going, glowing and growing:

The EWG Skin Deep Database – Understanding ingredient labels is vital, but can be time-consuming and confusing. EWG’s online database provides you with extensive information about the ingredients in your favorite products, and their visual ranking and scoring system makes it easy for you to identify safe, healthy products, and ones you should probably avoid.

WELL + GOOD – I try not to spend too much time surfing the web, but one site that I never regret reading through is WELL + GOOD. It’s a treasure chest of information if you are interested in well living. Their recent round-up of Top Trends for 2018 had me full of anticipation for what’s to come this year!

Mindbody- It’s so easy to avoid popping into a fitness class, booking that massage, or going to a meditation session during a business trip simply because it seems inconvenient or you’re too busy.  But I’ve discovered an app that has made it incredibly simple. Mindbody helps you book your favorite fitness, wellness and beauty services in just a few quick clicks on your smartphone. It works in cities across the country, which is great for those of us who are always on the go!

The Green Beauty Rules – I also feel at my finest when I am learning. There is value in understanding ingredients, how to decipher the labels on your favorite products, and how to identify safe products for yourself, your home, and your family. One of my favorite books is Paige Padgett’s “Green Beauty Rules“. She simplifies complex information and gives you actionable steps to clean up your beauty routine. Plus, we could probably all use a little more time for slowing down, setting aside technology and reading an actual book, don’t you think?

These are things that I incorporate into my life in order to be at my finest. What would make it onto your list? What are the things that make you feel valued? Important? Smart? Empowered? Beautiful? What are the experiences that you reflect on and feel your heart swell with happiness or pride? I’m at my finest when I am educating a client on safe, effective products. I’m at my finest when I am spending quality time with my family. I’m at my finest when I’m covered in my favorite body oil or swiping on my favorite lip balm. I’m at my finest discovering new things with the people I love.bew3ll-shirley-signature

5 STEPS TO HYDRATED WINTER BEAUTY

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Beauty Tutorial: 5 products and 5 simple steps for a hydrated winter beauty look using natural, vegan, cruelty-free products from W3LL PEOPLE!

While we love the arrival of winter and all the joys that come with the season, the dry winter air does a great job of zapping the moisture from our skin! That’s why when the temperature drops, our beauty routine gets ultra-hydrated!

We combine two of our favorite products to create a super-charged base that helps seal in moisture, even out skin-tone, and protect skin from the harshest winter elements. Then we layer on some of our favorite cream-based products to add to our luminous glow and keep skin looking supple and glowing all day long. Follow along below for our 5 product, 5 step, 100% hydrated winter beauty look!

  1. Begin by combining a dime-size amount of Bio Tint Multi-Action Moisturizer and 1-2 drops of our Bio Booster Facial Serum in the palm of your hand. Gently mix until combined, and then press into your face and neck, blending where necessary with the tips of your fingers. The Bio Booster Serum uses broccoli seed oil to help prime the skin, while its jojoba, macadamia and olive oils moisturize! Our Bio-Tint offers medium coverage and the natural protection of SPF 30!
  2. Next, add a contour and highlight to your skin using our Natural Highlight an Contour Duo, which is formulated to absorb excess oil, while the cream-based formula keeps your overall look luminous and hydrated! Sweep the bronzer under cheekbones and alongside your nose.
  3. The last step for the complexion is to highlight the peaks of your face by pressing the duo’s highlighter onto orbital bones, the center of your nose, and peak of your lips. This is the product that can help restore glow to dull winter skin!
  4. We love the way our Nudist  Multi-Use Cream Stick in Nude Rose gives a natural, wintery flush to the face! This multi-tasker can be used on cheeks, eyes and lips, and for this look we recommend using it to add a pop of color to all three! Apply it to the apples of your cheeks for a “just came in from sledding” glow!
  5. Finish this wintery look with two coats of our award-winning Expressionist Mascara. Press the wand into the base of your lashes and extend upward, allowing the state-of-art rubber-bristled wand to help separate, lengthen and curl your lashes!

We love this quick, simple look for everyday of the week in the winter! Not only does it look gorgeous, but the products are designed to moisturize your skin while also protecting it from further damage or dryness. Try out this tutorial and share your final look with us on Instagram by tagging @W3LLPEOPLE with tag #BEW3LL!

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