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PRITI:
Creator: Kim D’Amato
Origin: NYC: Lower Eastside
Founded: 2005
Highlight: Created by New York Citys first organic spa
When expectant mother Kim D’Amato was told to avoid the toxic fumes of nail salons during her pregnancy, she decided that rather than forgo manicures for nine months, she would create a line of non-toxic, soy-based polishes. And so Priti Polish was born. The polishes are free of formaldehyde, toluene and DBP, and the polish remover does the job using just corn, soy, orange, and vegetable oils.
